FRAU IM TREND - Fresh off the press once a week
A weekly magazine: The perfect companion for its female readers because it appeals to their emotions and is focused on a high-quality infotainment strategy. FRAU IM TREND combines a highly service-oriented concept that appeals to their emotions with a format conducive to advertising to its interested and open-minded readers.
Contact
Find your point of contactMain target audience
Age
53,0 % 40 - 69 years
Gender
88,0 % Women
Net Income
77,0 % ≥ 2,000 EUR
Education
50,0 % at least attended secondary school
Key data
| Frequency of publication | weekly |
| Publication date | Friday |
| Base price (1/1 4c page) | 22,100 EUR1 |
| Copies sold | 100,0472 |
| Total readership | 331,6233 |
| Editorship | Kai Winckler |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,02 | 7,1 | 14 |
| Women | 0,31 | 92,9 | 183 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,00 | 0,3 | 4 |
| 20 - 29 years | 0,02 | 5,9 | 45 |
| 30 - 39 years | 0,01 | 3,5 | 23 |
| 40 - 49 years | 0,03 | 7,6 | 55 |
| 50 - 59 years | 0,10 | 31,3 | 177 |
| 60 - 69 years | 0,08 | 23,7 | 152 |
| 70 and over | 0,09 | 27,7 | 155 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,00 | 0,3 | 7 |
| Secondary school, no professional training | 0,04 | 12,0 | 176 |
| Secondary school, professional training | 0,11 | 33,0 | 148 |
| Secondary school, no A levels | 0,10 | 30,1 | 102 |
| A levels, no degree | 0,03 | 10,2 | 57 |
| A levels, degree | 0,05 | 14,4 | 75 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,04 | 10,7 | 213 |
| 1,000 up to below 1,250 EUR | 0,01 | 3,3 | 116 |
| 1,250 up to below 1,500 EUR | 0,02 | 7,5 | 164 |
| 1,500 up to below 2,000 EUR | 0,04 | 11,3 | 105 |
| 2,000 up to below 2,500 EUR | 0,03 | 7,7 | 73 |
| 2,500 up to below 3,000 EUR | 0,05 | 14,7 | 131 |
| 3,000 EUR and more | 0,15 | 44,9 | 82 |
Why choose FRAU IM TREND?
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