Brand FRAU IM TREND

Frau im Trend - Fresh off the press once a week

A weekly magazine: The perfect companion for its female readers because it appeals to their emotions and is focused on a high-quality infotainment strategy. Frau im Trend combines a highly service-oriented concept that appeals to their emotions with a format conducive to advertising to its interested and open-minded readers.

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Key data

Frequency of publication	weekly
Publication date	Friday
Base price (1/1 4c page)	22,600 EUR¹
Copies sold	87,324²
Total readership	303,698³
Editorship	Kai Winckler

¹ Prices valid from 01.01.2026

² IVW VI/25

³ ma 2025 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,03	8,6	17
Women	0,28	91,4	180

Age

	Mill.	%	Index
14 - 19 years	0,00	1,1	16
20 - 29 years	0,02	5,4	41
30 - 39 years	0,03	10,5	69
40 - 49 years	0,04	13,5	96
50 - 59 years	0,07	24,1	142
60 - 69 years	0,06	20,8	130
70 and over	0,07	24,6	137

Education

	Mill.	%	Index
Comprehensive school	0,00	1,0	22
Secondary school, no professional training	0,03	8,6	130
Secondary school, professional training	0,09	29,1	133
Secondary school, no A levels	0,11	36,0	123
A levels, no degree	0,03	10,2	56
A levels, degree	0,05	15,2	76

Net income

	Mill.	%	Index
Below 1,000 EUR	0,02	5,6	125
1,000 up to below 1,250 EUR	0,00	1,5	54
1,250 up to below 1,500 EUR	0,02	7,5	183
1,500 up to below 2,000 EUR	0,03	9,9	98
2,000 up to below 2,500 EUR	0,03	10,8	108
2,500 up to below 3,000 EUR	0,04	13,7	129
3,000 EUR and more	0,15	51,0	88

ma 2025 Pressemedien II

Why choose Frau im Trend?

One of the biggest circulating weekly magazines for women

Number of copies sold greatly exceeds the direct competition (Frau im Trend / Alles für die Frau)

Can be combined with other magazines for a discount, for example with LISA

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Special issue “Women's Health,” publication date: April 15, 2026