Brand FRAU IM TREND

Frau im Trend - Fresh off the press once a week

A weekly magazine: The perfect companion for its female readers because it appeals to their emotions and is focused on a high-quality infotainment strategy. Frau im Trend combines a highly service-oriented concept that appeals to their emotions with a format conducive to advertising to its interested and open-minded readers.

Contact

Find your point of contact

Key data

Frequency of publication	weekly
Publication date	Friday
Base price (1/1 4c page)	22,600 EUR¹
Copies sold	88,308²
Total readership	321,781³
Editorship	Kai Winckler

¹ Prices valid from 01.01.2026

² IVW II/26

³ ma 2026 Pressemedien I

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,02	7,6	15
Women	0,30	92,4	182

Age

	Mill.	%	Index
14 - 19 years	0,01	1,7	25
20 - 29 years	0,01	4,0	32
30 - 39 years	0,03	10,1	67
40 - 49 years	0,03	8,8	61
50 - 59 years	0,06	18,2	110
60 - 69 years	0,08	25,4	154
70 and over	0,10	31,8	175

Education

	Mill.	%	Index
Comprehensive school	0,00	1,0	25
Secondary school, no professional training	0,03	9,4	132
Secondary school, professional training	0,10	32,0	140
Secondary school, no A levels	0,11	35,0	121
A levels, no degree	0,03	7,8	46
A levels, degree	0,05	14,8	74

Net income

	Mill.	%	Index
Below 1,000 EUR	0,02	5,9	152
1,000 up to below 1,250 EUR	0,01	2,3	84
1,250 up to below 1,500 EUR	0,02	7,6	193
1,500 up to below 2,000 EUR	0,03	10,0	104
2,000 up to below 2,500 EUR	0,03	9,2	100
2,500 up to below 3,000 EUR	0,05	16,8	154
3,000 EUR and more	0,16	48,2	81

ma 2026 Pressemedien I

Why choose Frau im Trend?

One of the biggest circulating weekly magazines for women

Number of copies sold greatly exceeds the direct competition (Frau im Trend / Alles für die Frau)

Can be combined with other magazines for a discount, for example with LISA

Advertise in freundin

Special issue “Women's Health,” publication date: April 15, 2026