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FREUNDIN

Our two editors-in-chief Mateja Mögel and Anke Helle embody like no other what freundin stands for: We’re better off together! Strong networks, alliances and relationships - friends for short - have never been as important as they are today. Women long for an ally who feels the same way, with all uncertainties, worries and joys. freundin is very close to the life of modern women and shows all the things that make life more beautiful: fashion, beauty, care, good food and of course a home that feels like your own. We want to enjoy life and show that you are not alone. Together we can achieve more. Live better. FREUNDIN connects.

freundin Cover

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Main target audience

Average Age

on average 46 years

Gender

94,0 % Women

Average Net Income

on average 4,016 EUR

ma 2024 I

Key data

Frequency of publication fortnightly
Publication date Wednesday
Base price (1/1 4c page) 50,470 EUR1
Copies sold 181,8212
Total readership 955,2483
Editorship Anke Helle, Mateja Mögel
1 Prices valid from 01.01.2025
2 IVW IV/24
3 ma 2025 Pressemedien I

Detailed readership profile

Gender

Mill. % Index
Men 0,07 7,2 15
Women 0,89 92,8 183

Age

Mill. % Index
14 - 19 years 0,03 3,2 48
20 - 29 years 0,10 10,0 77
30 - 39 years 0,21 21,8 144
40 - 49 years 0,18 18,6 133
50 - 59 years 0,21 22,2 125
60 - 69 years 0,14 14,8 95
70 and over 0,09 9,4 53

Education

Mill. % Index
Comprehensive school 0,02 2,5 58
Secondary school, no professional training 0,08 8,0 118
Secondary school, professional training 0,17 17,4 78
Secondary school, no A levels 0,35 36,4 123
A levels, no degree 0,17 18,0 101
A levels, degree 0,17 17,6 92

Net income

Mill. % Index
Below 1,000 EUR 0,02 2,0 40
1,000 up to below 1,250 EUR 0,03 2,8 99
1,250 up to below 1,500 EUR 0,05 4,9 107
1,500 up to below 2,000 EUR 0,06 6,5 60
2,000 up to below 2,500 EUR 0,08 8,2 78
2,500 up to below 3,000 EUR 0,08 8,0 72
3,000 EUR and more 0,65 67,6 123
ma 2025 Pressemedien I

Why FREUNDIN?

  • FREUNDIN is one of the best-known women's magazines in Germany and boasts a strong reach of 1.37 million readers. (ma 2024 I)
  • FREUNDIN reaches a coveted target group every 14 days: active and open-minded women aged 25 and over.
  • FREUNDIN meets its female readers at eye level and is valued as a reliable source of inspiration - a perfect environment for brands and products.
  • Advertise in FREUNDIN

    FREUNDIN offers special placements (cover pages, context), partial options for advertisements, and ad specials such as supplements, supplementary booklets and stickers, as well as innovative special forms of advertising.