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HARPER'S BAZAAR Germany – The spirit of luxury

HARPER'S BAZAAR marks a new attitude in Germany's high-end luxury magazine market: fashion trends that define the Zeitgeist and ignite cultural change.

Unique, innovative, provocative and extravagantly elegant, characterised by high-quality journalism.

HARPER'S BAZAAR Cover

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Main target audience

Average Age

on average 45 years

Gender

87,0 % Women

Average Net Income

4,062 EUR

ma 2024 I

Key data

Frequency of publication 11 times p.a.
Publication date Saturday
Base price (1/1 4c page) 35,700 EUR1
Copies sold 56,2002
Total readership 482,6173
Editorship Kerstin Schneider
1 Prices valid from 01.01.2024
2 IVW III/24
3 AWA 2024

Detailed readership profile

Gender

Mill. % Index
Men 0,07 13,5 28
Women 0,42 86,5 170

Age

Mill. % Index
14 - 19 years 0,02 4,2 65
20 - 29 years 0,09 18,5 142
30 - 39 years 0,11 21,9 145
40 - 49 years 0,09 18,8 135
50 - 59 years 0,07 15,0 84
60 - 69 years 0,07 14,2 91
70 and over 0,04 7,3 41

Education

Mill. % Index
Secondary school, no professional training 0,02 4,6 51
Secondary school, professional training 0,05 10,2 51
Sixth form college, no A levels 0,19 39,7 106
A levels or similar, no university degree 0,08 15,9 117
University degree 0,14 29,6 148

Net income

Mill. % Index
Below 1,000 EUR 0,01 1,2 40
1,000 up to below 1,250 EUR 0,01 2,7 89
1,250 up to below 1,500 EUR 0,01 2,7 78
1,500 up to below 2,000 EUR 0,05 9,7 99
2,000 up to below 2,500 EUR 0,03 5,9 59
2,500 up to below 3,000 EUR 0,03 6,1 58
3,000 EUR and more 0,35 71,7 119
AWA 2024

Why HARPER'S BAZAAR?

  • HARPER'S BAZAAR Germany is avant-garde source of inspiration for an extremely desirable target audience: urban trendsetters and brand-conscious cosmopolitans.
  • HARPER'S BAZAAR guarantees a high-end environment with positive image transfer (luxury up-lift).
  • Take a look inside the magazine

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    HARPER'S BAZAAR Germany provides access to Germany's top level and early adopter target audiences with no wastage.