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Harper´s BAZAAR Germany – The spirit of luxury

Harper´s BAZAAR marks a new attitude in Germany's high-end luxury magazine market: fashion trends that define the Zeitgeist and ignite cultural change.

Unique, innovative, provocative and extravagantly elegant, characterised by high-quality journalism.

HARPER'S BAZAAR Cover

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Main target audience

Average Age

on average 45 years

Gender

87,0 % Women

Average Net Income

4,062 EUR

ma 2024 I

Key data

Frequency of publication 11 times p.a.
Publication date Saturday
Base price (1/1 4c page) 37,400 EUR1
Copies sold 43,8642
Total readership 406,0273
Editorship Kerstin Schneider
1 Prices valid from 01.01.2026
2 IVW I/26
3 AWA 2024

Detailed readership profile

Gender

Mill. % Index
Men 0,02 4,6 9
Women 0,39 95,4 188

Age

Mill. % Index
14 - 19 years 0,04 9,0 136
20 - 29 years 0,10 23,5 184
30 - 39 years 0,09 21,0 139
40 - 49 years 0,06 15,1 106
50 - 59 years 0,06 15,3 93
60 - 69 years 0,04 10,0 61
70 and over 0,02 6,1 33

Education

Mill. % Index
Secondary school, no professional training 0,01 3,5 45
Secondary school, professional training 0,05 12,0 56
Sixth form college, no A levels 0,16 38,7 105
A levels or similar, no university degree 0,08 18,7 142
University degree 0,11 27,1 129

Net income

Mill. % Index
Below 1,000 EUR 0,00 0,4 15
1,000 up to below 1,250 EUR 0,00 0,4 16
1,250 up to below 1,500 EUR 0,01 3,5 137
1,500 up to below 2,000 EUR 0,02 6,0 68
2,000 up to below 2,500 EUR 0,04 9,0 92
2,500 up to below 3,000 EUR 0,03 6,7 67
3,000 EUR and more 0,30 74,0 116
AWA 2024

Why Harper´s BAZAAR?

  • Harper´s BAZAAR Germany is avant-garde source of inspiration for an extremely desirable target audience: urban trendsetters and brand-conscious cosmopolitans.
  • Harper´s BAZAAR guarantees a high-end environment with positive image transfer (luxury up-lift).
  • Take a look inside the magazine

    © HARPER'S BAZAAR
    © HARPER'S BAZAAR
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    © HARPER'S BAZAAR
    © HARPER'S BAZAAR
    © HARPER'S BAZAAR

    Advertise in Harper´s BAZAAR

    Harper´s BAZAAR Germany provides access to Germany's top level and early adopter target audiences with no wastage.

    XXL Fashion Issue #3/26 in oversized format and scope