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Brand HÖRZU

HÖRZU

HÖRZU stands for quality and high utility. The editorial concept focuses on content tailored to better-educated readers with above-average incomes.

The centerpiece is the program section, which offers clear orientation and recommendations for programs worth watching, with up-to-date, clear and detailed program information. The cover section surprises with topics of interest to the target group, such as current reports and news from the fields of nature, history, health and research.

HÖRZU is the leading TV magazine for clear orientation and high quality for discerning, selective television viewers.

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Main target audience

Average Age

65 years

Gender

46,0 % men

Average Net Income

3.207 EUR

Key data

Frequency of publication weekly
Publication date Friday
Base price (1/1 4c page) 61,800 EUR1
Copies sold 645,0252
Total readership 2.92 m3
Editorship Christian Hellmann
1 Prices valid from 01.01.2025
2 IVW II/25
3 ma 2025 Pressemedien II

Detailed readership profile

Gender
Mill. % Index
Men 1,27 43,6 89
Women 1,65 56,4 111

Age
Mill. % Index
14 - 19 years 0,01 0,4 6
20 - 29 years 0,05 1,7 13
30 - 39 years 0,09 3,2 21
40 - 49 years 0,16 5,5 39
50 - 59 years 0,43 14,7 86
60 - 69 years 0,65 22,2 139
70 and over 1,52 52,2 290

Education
Mill. % Index
Comprehensive school 0,01 0,2 5
Secondary school, no professional training 0,24 8,2 126
Secondary school, professional training 1,12 38,4 175
Secondary school, no A levels 0,71 24,4 83
A levels, no degree 0,32 11,0 61
A levels, degree 0,52 17,9 90

Net income
Mill. % Index
Below 1,000 EUR 0,07 2,5 55
1,000 up to below 1,250 EUR 0,08 2,8 104
1,250 up to below 1,500 EUR 0,23 7,8 189
1,500 up to below 2,000 EUR 0,43 14,7 147
2,000 up to below 2,500 EUR 0,42 14,4 143
2,500 up to below 3,000 EUR 0,37 12,8 119
3,000 EUR and more 1,31 45,1 78
ma 2025 Pressemedien II

Warum HÖRZU?

  • The centrepiece is the programme section, which offers clear orientation in the TV and radio offerings as well as recommendations for programmes worth watching with up-to-date, clear and detailed programme information.
  • Editorial focal points in the jacket section offer a target group-orientated mix of topics with knowledge themes and current reports from the fields of nature, history and research.
  • HÖRZU creates exclusive access with prominent authors and experts from the fields of health, travel, the environment, nature, psychology, enjoyment and finance.
  • HÖRZU strengthens credibility and reader interest with its expertise in useful and service topics.
  • The overall look of the magazine is opulent. The positive, emotional imagery is of premium quality.

    • Brand HÖRZU