Brand InStyle

INSTYLE – Every look a style

INSTYLE Germany is the blueprint from which the entire German star style magazine segment was born.

The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.

For over 20 years, INSTYLE has been presenting the latest trends and providing the perfect shopping service - the ultimate style and shopping bible.

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Main target audience

Average Age

36 years

Gender

95,0 % Women

Average Net Income

4,061 EUR

Education

87,0 % Secondary school

ma 2024 I

Key data

Frequency of publication	monthly
Publication date	Saturday
Base price (1/1 4c page)	45,000 EUR¹
Copies sold	175,599²
Total readership	604,899³
Editorship	Sophie Grützner

¹ Prices valid from 01.01.2026

² IVW III/25

³ ma 2025 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,02	2,6	5
Women	0,59	97,4	192

Age

	Mill.	%	Index
14 - 19 years	0,07	11,6	175
20 - 29 years	0,14	22,9	176
30 - 39 years	0,18	29,7	196
40 - 49 years	0,10	16,2	115
50 - 59 years	0,08	13,0	76
60 - 69 years	0,03	5,3	33
70 and over	0,01	1,3	7

Education

	Mill.	%	Index
Comprehensive school	0,05	8,6	198
Secondary school, no professional training	0,02	2,8	43
Secondary school, professional training	0,04	5,9	27
Secondary school, no A levels	0,20	33,6	114
A levels, no degree	0,16	26,5	147
A levels, degree	0,14	22,6	114

Net income

	Mill.	%	Index
Below 1,000 EUR	0,01	1,4	30
1,000 up to below 1,250 EUR	0,01	1,3	47
1,250 up to below 1,500 EUR	0,01	1,5	36
1,500 up to below 2,000 EUR	0,03	4,3	43
2,000 up to below 2,500 EUR	0,03	4,6	45
2,500 up to below 3,000 EUR	0,05	8,8	82
3,000 EUR and more	0,47	78,2	135

ma 2025 Pressemedien II

Why INSTYLE?

INSTYLE is a stable market leader in the upper premium lifestyle segment.

INSTYLE combines a high-quality image with the joy of consumption.

INSTYLE reaches most lifestyle and shopping affine readers.

The appropriate editorial environment strengthens the positive awareness of every marketing statement.

INSTYLE is a strong brand with highest desirability

Take a look inside the magazine

Advertise in INSTYLE

INSTYLE is a must-have for every lifestyle campaign in Germany.

Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.

Prices

InStyle Ratecard 2025