Brand InStyle

InStyle Mini & Me

Bears, flowers, non-stylish maternity dress? For sure not! InStyle Mini & Me shows how stylish pregnancy and motherhood can be.

Our standalone fills a gap in the market: Instead of giving parenting tips, we reveal styling tricks for expectant and new mothers. We show how life with a baby's tummy, infants and toddlers can look from a lifestyle perspective.

InStyle Mini & Me is published two times a year and is available as a standalone at the kiosk for 3 months. The ideal companion for all (new) mums, pregnant women, aunts and friends who don't want to miss out on style! InStyle Mini & Me also takes place digitally on InStyle.de: prominently placed on the start page as a separate channel.

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Main target audience

Expecting and new mothers of babies and toddlers with a high affinity for shopping and lifestyle who do not want to forego style despite motherhood.

Key data

Frequency of publication	2 times p.a.
Base price (1/1 4c page)	24,800 EUR¹
Print Run	35,000²
Editorship	Sophie Grützner

¹ Prices valid from 01.01.2025

² Publisher's statement, 2025

Why InStyle Mini & Me?

InStyle Mini & Me is the source of inspiration for trendy pregnant women and mothers.

Das Magazin provides the highest level of inspiration and credibility through the brand transfer of InStyle.

InStyle Mini & Me achieves the highest visibility because it stays at the kiosk for three months.

The appropriate editorial environment reinforces the positive awareness of each marketing message.

Take a look inside the magazine

Advertise in InStyle Mini & Me

InStyle Mini & Me fills a gap in the market and therefore has the greatest possible potential for advertisers. With styling, beauty and lifestyle tips for mum and child, InStyle Mini & Me offers the perfect platform to strengthen the positive awareness of every marketing statement through the editorial environment. The format is also strongly represented digitally on social media.