Brand Jolie

Jolie - The magazine for young, strong women in all areas: Career, Finance, Moms-to-be

Jolie readers are the power generation of 1000 possibilities!

This range needs its space and is reflected in the variety of topics. In addition to the must-haves of the beauty and fashion industry, Jolie does not stop at finance, career or young family (topics) - and that on all channels: print, online, social and live!!! The world of Jolie has its finger on the pulse with wide-ranging content and inspiring women!

The young target group over 30 goes through life with curiosity and openness, is interested in a variety of things and questions things with brains! Jolie sheds light on various topics ranging from current fashion trends and the latest beauty innovations to tips and tricks for different situations in life. Jolie offers everything that moves the young target group.

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Key data

Frequency of publication	6x per year
Base price (1/1 4c page)	25,130 EUR¹
Copies sold	60,262²
Total readership	448,503³
Editorial Management	Julia Wöltjen

¹ Prices valid from 01.01.2025

² IVW III/24

³ ma 2025 Pressemedien I

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,04	8,0	16
Women	0,41	92,0	181

Age

	Mill.	%	Index
14 - 19 years	0,06	13,7	208
20 - 29 years	0,12	25,7	197
30 - 39 years	0,13	29,0	191
40 - 49 years	0,08	17,2	123
50 - 59 years	0,05	11,4	64
60 - 69 years	0,01	2,4	15
70 and over	0,00	0,7	4

Education

	Mill.	%	Index
Comprehensive school	0,03	7,1	162
Secondary school, no professional training	0,02	5,6	82
Secondary school, professional training	0,03	7,6	34
Secondary school, no A levels	0,18	39,7	135
A levels, no degree	0,09	19,7	110
A levels, degree	0,09	20,2	106

Net income

	Mill.	%	Index
Below 1,000 EUR	0,01	1,5	29
1,000 up to below 1,250 EUR	0,01	1,6	56
1,250 up to below 1,500 EUR	0,01	1,4	32
1,500 up to below 2,000 EUR	0,03	6,7	62
2,000 up to below 2,500 EUR	0,03	6,1	58
2,500 up to below 3,000 EUR	0,04	9,6	86
3,000 EUR and more	0,33	73,1	133

ma 2025 Pressemedien I

Why Jolie?

Building brand loyalty - No other magazine appeals to target group over 30 as specifically as Jolie and enjoys their trust. Readers are young, affluent, curious and still looking for their love brands!

Cross-media - With Jolie.de and the social media accounts, Jolie offers a perfect 360° cosmos. The platform's widely linked digital reach offers creative and individual cross-media concepts across all channels.

Experience - Jolie is LIVE to showcase your brand: At events, workshops or directly at the POS.

Quote Editorial Director

“jolie 2025 is more than just a magazine - it is the vibrant voice of a generation that juggles between fashion and finance, beauty and babies. As a reliable companion for strong, self-confident women, jolie provides answers to all of life's questions. With in-depth specials in the magazine, we precisely meet the interests and needs of this important target group. That's why jolie offers an incredibly exciting environment for brands and partners.”

Julia Wöltjen, Editorial Director Jolie

Prices

Jolie Ratecard 2025