Brand LISA

LISA - Makes every day the best of them all!

I am LISA. Market leader in the younger women's weeklies segment.

LISA is different than you think: versatile, authentic and close.

Every week she convinces her readers with her mix of topics and many little tips and inspirations that turn the everyday into a favorite day.

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Main target audience

Age

51,0 % 30 - 59 years

Gender

95,0 % Women

Net Income

76,0 % > 2,000 EUR

Education

64,0 % at least attended secondary school

ma 2025 I

Key data

Frequency of publication	weekly
Publication date	Wednesday
Base price (1/1 4c page)	23,700 EUR¹
Copies sold	97,143²
Total readership	822,641³
Editorship	Kai Winckler

¹ Prices valid from 01.01.2025

² IVW II/25

³ ma 2025 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,06	7,7	16
Women	0,76	92,3	182

Age

	Mill.	%	Index
14 - 19 years	0,01	1,7	25
20 - 29 years	0,05	6,7	51
30 - 39 years	0,13	15,9	104
40 - 49 years	0,11	13,4	95
50 - 59 years	0,13	16,3	96
60 - 69 years	0,13	16,2	101
70 and over	0,25	30,0	166

Education

	Mill.	%	Index
Comprehensive school	0,01	1,4	32
Secondary school, no professional training	0,07	8,9	137
Secondary school, professional training	0,22	26,2	120
Secondary school, no A levels	0,32	39,2	134
A levels, no degree	0,10	11,9	66
A levels, degree	0,10	12,5	63

Net income

	Mill.	%	Index
Below 1,000 EUR	0,04	4,7	104
1,000 up to below 1,250 EUR	0,03	3,2	118
1,250 up to below 1,500 EUR	0,05	6,5	157
1,500 up to below 2,000 EUR	0,10	12,5	125
2,000 up to below 2,500 EUR	0,07	9,1	90
2,500 up to below 3,000 EUR	0,10	11,8	110
3,000 EUR and more	0,43	52,3	90

ma 2025 Pressemedien II

Why choose LISA?

Attractive print target group: LISA is the market leader in the segment of younger women's weeklies. The readers are in their prime and have a high monthly net household income.

Added value for readers: High-quality and innovative extras as well as extensive line extensions close to the core of the brand family make LISA particularly attractive at the newsstand.

360 Degree Brand: With individual cooperation concepts, the Lisa brand family offers numerous possibilities to implement the optimal communication solution for the partners.

LISA...and the everyday becomes a favorite day: Advertisers benefit from the high, everyday service quality. With this positive basic mood, brands find the perfect environment for their ads.

Advertising in LISA

LISA is the clear market leader in the segment of young women’s weekly magazines. Circulation numbers and stability reflect the high quality of LISA in terms of product layout and in particular journalistic content: LISA impresses its female readers with a variety of topics, proximity, authenticity and many little tips and inspiring ideas that can transform a normal day into a very special one.

LISA ... makes every day the best of them all - And this concept connects LISA to its customers and cooperation partners who have also designed their products and services to simplify everyone’s day and make the best of every day.