Brand Lust auf Genuss

LUST AUF GENUSS

LUST AUF GENUSS is more than just a magazine about enjoying cooking and eating – it also offers inspiration, with 16 pages about lifestyle and living, travelling and more.

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Main target audience

Age

50,0 % 30 - 59 years

Gender

78,5 % Women

Net Income

43,7 % > 4,000 EUR

Education

71,1 % Secondary school, no A levels

AWA 2023

Key data

Frequency of publication	13 times p.a.
Publication date	Wednesday
Base price (1/1 4c page)	21,800 EUR¹
Copies sold	83,754²
Total readership	585,765³
Editorship	Gaby Höger

¹ Prices valid from 01.01.2024

² IVW III/24

³ AWA 2024

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,11	19,3	39
Women	0,47	80,7	159

Age

	Mill.	%	Index
14 - 19 years	0,00	0,8	13
20 - 29 years	0,03	5,7	43
30 - 39 years	0,08	13,0	86
40 - 49 years	0,09	15,5	111
50 - 59 years	0,13	22,7	128
60 - 69 years	0,13	22,3	143
70 and over	0,12	20,0	112

Education

	Mill.	%	Index
Secondary school, no professional training	0,03	4,5	50
Secondary school, professional training	0,12	19,7	99
Sixth form college, no A levels	0,25	43,1	115
A levels or similar, no university degree	0,06	11,0	81
University degree	0,13	21,6	108

Net income

	Mill.	%	Index
Below 1,000 EUR	0,01	0,9	31
1,000 up to below 1,250 EUR	0,01	2,0	66
1,250 up to below 1,500 EUR	0,02	3,5	100
1,500 up to below 2,000 EUR	0,04	7,1	72
2,000 up to below 2,500 EUR	0,05	8,1	81
2,500 up to below 3,000 EUR	0,04	7,5	71
3,000 EUR and more	0,42	70,9	118

AWA 2024

Why choose LUST AUF GENUSS?

The special cuisine with a lot of finesse convinces with a unique magazine concept: 1 focus topic, 1 recipe author, 1 photographer per issue!

LUST AUF GENUSS stands for passionate cooking and enjoyment.

Attention-grabbing: thanks to its exclusive positioning at the checkout lanes in more than 18,000 retail food stores