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Brand MY LIFE

my life

Our pharmacy magazine with the appeal of a retail magazine.

my life is the modern health magazine exclusively for pharmacy customers - informative, lively and very close to people.
Readers will find serious medical reports and thoroughly researched topics - from the latest therapies and prevention tips to inspiring lifestyle sections.

The high-quality imagery and compact infographics make the magazine easy to read and entertaining. my life is fun and motivates readers to lead an active and healthy lifestyle.

Contact

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Main target audience

Age

60,0 % 50 - 69 years

Gender

79,0 % Women

Net Income

46,0 % < 2,000 EUR

Key data

Frequency of publication fortnightly
Base price (1/1 4c page) 25,800 EUR1
Copies sold 1.05 m2
Editorship Silvia von Maydell, Dr. Margit Pratschko
1 Prices valid from 01.01.2024
2 IVW I/24

Deadlines

Why MY LIFE?

  • Attractive target group of pharmacy buyers - high purchasing power, directly at the POS
  • Strong circulation: my life is among the top 5 in the ranking by paid circulation PZ Q1/2024
  • Very popular with readers and PTAs: 94% of readers surveyed like the title very much/well and 90% of PTAs describe the magazine as well-founded, credible, useful, fresh & modern

    • Brand MY LIFE