Brand My Life

my life

Our pharmacy magazine with the appeal of a retail magazine.

my life is the modern health magazine exclusively for pharmacy customers - informative, lively and very close to people.
Readers will find serious medical reports and thoroughly researched topics - from the latest therapies and prevention tips to inspiring lifestyle sections.

The high-quality imagery and compact infographics make the magazine easy to read and entertaining. my life is fun and motivates readers to lead an active and healthy lifestyle.

Contact

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Main target audience

Age

60,0 % 50 - 69 years

Gender

79,0 % Women

Net Income

46,0 % < 2,000 EUR

Key data

Frequency of publication	fortnightly
Base price (1/1 4c page)	25,800 EUR¹
Copies sold	1.05 m²
Editorship	Silvia von Maydell, Dr. Margit Pratschko

¹ Prices valid from 01.01.2024

² IVW III/24

Why MY LIFE?

Attractive target group of pharmacy buyers - high purchasing power, directly at the POS

Strong circulation: my life is among the top 5 in the ranking by paid circulation PZ Q1/2024

Very popular with readers and PTAs: 94% of readers surveyed like the title very much/well and 90% of PTAs describe the magazine as well-founded, credible, useful, fresh & modern