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myself - We make women strong!

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Main target audience

Average Age

42 years

Gender

91,0 % women

Average Net Income

4141 EUR

Key data

Frequency of publication monthly
Base price (1/1 4c page) 31,400 EUR1
Copies sold 82,5232
Total readership 216,1893
Editorship Dr. Sabine Hofmann
1 Prices valid from 01.01.2025
2 IVW II/25
3 ma 2025 Pressemedien I

Detailed readership profile

Gender

Mill. % Index
Men 0,03 14,8 30
Women 0,18 85,2 168

Age

Mill. % Index
14 - 19 years 0,01 6,4 97
20 - 29 years 0,04 19,9 152
30 - 39 years 0,06 26,3 173
40 - 49 years 0,04 18,0 127
50 - 59 years 0,03 16,0 94
60 - 69 years 0,02 8,9 55
70 and over 0,01 4,6 25

Education

Mill. % Index
Comprehensive school 0,01 3,5 81
Secondary school, no professional training 0,01 5,1 78
Secondary school, professional training 0,03 12,4 57
Secondary school, no A levels 0,06 29,1 99
A levels, no degree 0,05 21,9 121
A levels, degree 0,06 28,1 141

Net income

Mill. % Index
Below 1,000 EUR 0,00 2,0 45
1,000 up to below 1,250 EUR 0,00 2,0 73
1,250 up to below 1,500 EUR 0,00 1,4 35
1,500 up to below 2,000 EUR 0,01 5,7 57
2,000 up to below 2,500 EUR 0,02 8,2 82
2,500 up to below 3,000 EUR 0,03 11,7 110
3,000 EUR and more 0,15 68,9 119
ma 2025 Pressemedien I

Why myself?

  • myself appeals to women who live the self-image of being who, what and how they want. Celebrating every facet of themselves.
  • The myself reader is modern, sophisticated, courageous and trendy.
  • Topics: LIFE, STYLE, BEAUTY, LIVING & ENJOYMENT