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Brand myself

myself - We make women strong!

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Main target audience

Average Age

42 years

Gender

91,0 % women

Average Net Income

4141 EUR

Key data

Frequency of publication monthly
Base price (1/1 4c page) 31,900 EUR1
Copies sold 72,6882
Total readership 242,5553
Editorship Veronika Schaller
1 Prices valid from 01.01.2026
2 IVW IV/25
3 ma 2025 Pressemedien II

Detailed readership profile

Gender
Mill. % Index
Men 0,03 13,9 28
Women 0,21 86,1 170

Age
Mill. % Index
14 - 19 years 0,02 7,6 114
20 - 29 years 0,04 17,0 130
30 - 39 years 0,05 20,9 138
40 - 49 years 0,05 22,7 161
50 - 59 years 0,05 20,8 122
60 - 69 years 0,02 7,6 47
70 and over 0,01 3,4 19

Education
Mill. % Index
Comprehensive school 0,01 5,8 134
Secondary school, no professional training 0,01 3,3 50
Secondary school, professional training 0,02 10,1 46
Secondary school, no A levels 0,07 27,3 93
A levels, no degree 0,05 21,5 119
A levels, degree 0,08 31,9 161

Net income
Mill. % Index
Below 1,000 EUR 0,00 1,1 24
1,000 up to below 1,250 EUR 0,01 2,3 83
1,250 up to below 1,500 EUR 0,00 1,2 29
1,500 up to below 2,000 EUR 0,01 5,2 52
2,000 up to below 2,500 EUR 0,02 8,8 88
2,500 up to below 3,000 EUR 0,02 9,7 91
3,000 EUR and more 0,17 71,7 124
ma 2025 Pressemedien II

Why myself?

  • myself appeals to women who live the self-image of being who, what and how they want. Celebrating every facet of themselves.
  • The myself reader is modern, sophisticated, courageous and trendy.
  • Topics: LIFE, STYLE, BEAUTY, LIVING & ENJOYMENT

    • Advertise in myself

    Special edition conscious issue, EVT: April 14, 2026

    Special edition jewelry issue, EVT: November 10, 2026

    07/08 in 2026 will be published as a double issue, EVT: June 16, 2026

    Prices

  • myself Ratecard 2026
    • Brand myself