Brand Petra

petra – Where life meets style

petra shines in a whole new light in 2024 with opulent equipment and more scope!

petra will focus on more luxury in all areas with a new premium orientation: Fashion, beauty, lifestyle and wellbeing. petra builds a bridge between tradition and innovation, classics and trends, everyday life and dreams, luxury and simplicity. Invest in your uniqueness with a brand that has focused on credibility and trust since day one.

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Key data

Frequency of publication	6x per year
Base price (1/1 4c page)	29,600 EUR¹
Copies sold	67,967²
Total readership	746,297³
Editorship	Tim Affeld

¹ Prices valid from 01.01.2025

² IVW III/24

³ ma 2025 Pressemedien I

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,06	8,6	17
Women	0,68	91,4	180

Age

	Mill.	%	Index
14 - 19 years	0,01	1,7	25
20 - 29 years	0,05	7,0	54
30 - 39 years	0,17	23,2	153
40 - 49 years	0,16	21,2	152
50 - 59 years	0,17	23,1	130
60 - 69 years	0,11	14,4	92
70 and over	0,07	9,5	53

Education

	Mill.	%	Index
Comprehensive school	0,01	1,3	29
Secondary school, no professional training	0,02	3,2	47
Secondary school, professional training	0,12	15,4	69
Secondary school, no A levels	0,29	38,8	132
A levels, no degree	0,13	17,6	99
A levels, degree	0,18	23,6	124

Net income

	Mill.	%	Index
Below 1,000 EUR	0,01	0,7	14
1,000 up to below 1,250 EUR	0,02	2,3	82
1,250 up to below 1,500 EUR	0,01	1,7	38
1,500 up to below 2,000 EUR	0,05	6,6	62
2,000 up to below 2,500 EUR	0,05	7,1	67
2,500 up to below 3,000 EUR	0,10	13,9	124
3,000 EUR and more	0,50	67,6	123

ma 2025 Pressemedien I

Why petra?

petra has on the market for over half a century and is one of the best-known women’s magazines.

High-spending target group: petra readers like to treat themselves to high-quality products and love luxury.

360° brand: petra offers creative and individual cross-media concepts across all channels.

“petra is increasingly positioning itself in the premium segment, but remains down-to-earth. We appeal to self-confident, discerning women who appreciate quality. Our focus is on exclusive fashion, luxurious fragrances and exquisite home and decoration ideas. At a time when consumers have become more critical and aware, we shed light on the sustainability, origin and production methods of articles. As an extension of our editorial concept, we are also introducing a new pillar: 'Luxury made in Germany'. We are thus offering German premium brands an even larger platform. Our aim is to act as a first-class guide to an upscale lifestyle, offering both inspiration and in-depth information. Petra is the first-class lifestyle guide that combines international and German trends, brands and the people behind them!”

Tim Affeld, Editor-in-Chief petra

Prices

petra Ratecard 2025