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PLAYBOY.DE – Makes the difference!

PLAYBOY.DE is the online presence of the renowned PLAYBOY brand and offers its users a comprehensive range of editorial topics that stands for the journalistic diversity for which the PLAYBOY brand has been appreciated by its readers, users and fans for many years. The content covers all topics relevant to men in the areas of motoring, sport, fashion, grooming, technology, pleasure, travel and entertainment. With up-to-date articles and inspiring content, PLAYBOY.DE ensures that men are always informed and inspired. The site not only offers practical tips and advice, but also emotional stories, picture galleries, exciting interviews and high-quality moving image content. PLAYBOY.DE users appreciate the high-quality presentation of relevant topics, the clear, contemporary and appealing look - and the user-friendly usability.

PLAYBOY is one of the best-known and most valuable media brands in the world: loved by millions, often copied and yet completely unmistakable - a CULT brand. The globally successful premium lifestyle brand offers everything that men love and has been convincing in Germany since 1972 with its versatility, high standards, excellence and its top cross-media reach.

PLAYBOY. EVERYTHING MEN LOVE.

PLAYBOY is published by Kouneli Media GmbH.

Playboy Online key visual

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Main target audience

The users of the lifestyle portal are predominantly young, educated and professionally successful men with above-average net household income.

Key data

Portalname PLAYBOY.DE
Page Impressions 37.55 m1
Visits 1.92 m2
Newsletter subscribers (editorial) 100,0003
Newsletter subscribers (stand alone) 86,0003
Facebook Fans 1.90 m3
Instagram 453,0003
TikTok 106,0003
1 IVW I/24
2 IVW I/24
3 April 2024, publisher's statement

Why PLAYBOY.DE?

  • PLAYBOY.DE is one of the most popular and most successful digital brand magazines in the men’s segment – and boasts a large and loyal user/fan base across all channels.
  • PLAYBOY.DE is the distinctive lifestyle portal for men and it publishes new reports on the exciting and special parts of life each and every day.
  • PLAYBOY.DE offers a diverse range of opportunities to integrate your brand in an emotional and native way, resulting in it being showcased successfully.
  • playboy.de