Skip to main content Skip to page footer

PLAYBOY - Makes the difference!

PLAYBOY is one of the best-known and most valuable media brands in the world: loved by millions, often copied and yet completely unmistakable - a CULT brand. The globally successful premium lifestyle brand offers everything that men love and has been convincing in Germany since 1972 with its versatility, high standards, excellence and its top cross-media reach. As the market leader in the men's segment, PLAYBOY stands for quality journalism and offers its readers much-cited interviews, award-winning reports and elaborate photo productions. PLAYBOY covers all topics relevant to men in the areas of cars, lifestyle, fashion, grooming, technology, lifestyle, travel and culture.


PLAYBOY is published by Kouneli Media GmbH.

Source: b4p 2024 I



Find your point of contact.

Find point of contact

Find the right topic immediately

Our topic preview tool will help you to find the right channels, themes or specials for your campaign straight away. Why not try it out today?

To the topic preview tool

1.10 m


Main target audience

PLAYBOY readers/users are modern, sophisticated gentlemen between the ages of 20 and 50 who love life and luxury and are interested in style and lifestyle topics. They are ambitious doers at their job - connoisseurs and adventurers in their free time. They are educated, earn a lot of money, are sophisticated and have a strong identification with the PLAYBOY brand.

[Source readers/users per month: b4p 2023 I, brand reach cross media]