Brand Playboy

PLAYBOY - Playmate of the year

“Beauty is a welcome guest everywhere”, as Johann Wolfgang von Goethe once said. PLAYBOY has made it its mission to celebrate beauty and has been choosing the “Playmate of the Year” for over 50 years. The biggest readers' choice in the lifestyle segment spans a total of 6 months, from the presentation of the candidates in December to the glamorous live event and the follow-up report in May/June. Highlight: The PMDJ is chosen at a stylish gala with lots of celebrities and press at the Casino Baden-Baden. Live reporting and press coverage are guaranteed.

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Why PLAYBOY - Playmate of the year

Positive image transfer and high credibility through the connection with the internationally renowned internationally renowned media brand PLAYBOY.

Ideal and exclusive platform to get in touch with a high-caliber audience of celebrities and decision-makers.

High visibility: the choice of PMDJ ensures a high level of attention and reach over several months. and reach. In 2024, for example, we brought together over 250,000 users on our platforms and reached over 500,000 views and 1 million accounts with our campaign videos. reached. In addition, the participating candidates use their personal social media accounts accounts with over 2 million followers to further increase their reach.

Sponsoring the event

As a partner of the event, you will receive exclusive sponsorship at the event. With attention-grabbing marketing in the PLAYBOY media as well as on site, we offer you an unforgettable event with a high reach for your brand.

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