Brand vital

vital– live consciously, enjoy sustainably

vital is the leading mindstyle magazine for health-oriented women. vital stands for the mindful, pleasurable lightness of being and is aimed at women who strive to attain the right balance of body, mind and soul. With a fresh, emotional, modern layout, vital offers well-founded, committed journalism on the topics of beauty, health, food, psychology and travel.

vital – mindful, with small steps to make our contribution to a good future!

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Key data

Frequency of publication	6 x yearly
Base price (1/1 4c page)	22,500 EUR¹
Copies sold	73,893²
Total readership	446,746³
Editorship	Beatrix Kruse

¹ Prices valid from 01.01.2026

² IVW II/26

³ ma 2026 Pressemedien I

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,06	13,2	27
Women	0,39	86,8	171

Age

	Mill.	%	Index
14 - 19 years	0,01	2,7	40
20 - 29 years	0,04	8,2	64
30 - 39 years	0,05	11,4	76
40 - 49 years	0,08	17,6	123
50 - 59 years	0,09	21,0	127
60 - 69 years	0,10	22,5	137
70 and over	0,07	16,6	91

Education

	Mill.	%	Index
Comprehensive school	0,01	1,7	40
Secondary school, no professional training	0,03	7,5	106
Secondary school, professional training	0,09	20,0	88
Secondary school, no A levels	0,11	25,6	89
A levels, no degree	0,08	17,6	104
A levels, degree	0,12	27,5	137

Net income

	Mill.	%	Index
Below 1,000 EUR	0,00	0,8	20
1,000 up to below 1,250 EUR	0,01	1,2	44
1,250 up to below 1,500 EUR	0,01	1,9	48
1,500 up to below 2,000 EUR	0,03	6,6	69
2,000 up to below 2,500 EUR	0,03	7,7	83
2,500 up to below 3,000 EUR	0,05	12,0	110
3,000 EUR and more	0,31	69,9	117