Brand Vital

VITAL – live consciously, enjoy sustainably

VITAL is the leading mindstyle magazine for health-oriented women. VITAL stands for the mindful, pleasurable lightness of being and is aimed at women who strive to attain the right balance of body, mind and soul. With a fresh, emotional, modern layout, VITAL offers well-founded, committed journalism on the topics of beauty, health, food, psychology and travel.

VITAL – mindful, with small steps to make our contribution to a good future!

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Key data

Frequency of publication	bi-monthly
Base price (1/1 4c page)	21,600 EUR¹
Copies sold	79,539²
Total readership	400,572³
Editorship	Beatrix Kruse

¹ Prices valid from 01.01.2024

² IVW III/24

³ ma 2024 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,07	18,6	37
Women	0,33	81,4	165

Age

	Mill.	%	Index
14 - 19 years	0,01	2,2	29
20 - 29 years	0,03	7,0	46
30 - 39 years	0,05	12,1	69
40 - 49 years	0,07	17,7	109
50 - 59 years	0,11	28,3	139
60 - 69 years	0,09	22,8	138
70 and over	0,04	9,8	153

Education

	Mill.	%	Index
Comprehensive school	0,00	1,1	22
Secondary school, no professional training	0,01	2,5	49
Secondary school, professional training	0,06	14,4	80
Secondary school, no A levels	0,14	33,7	109
A levels, no degree	0,08	19,5	96
A levels, degree	0,12	28,8	139

Net income

	Mill.	%	Index
Below 1,000 EUR	0,00	0,9	19
1,000 up to below 1,250 EUR	0,00	0,9	39
1,250 up to below 1,500 EUR	0,01	2,0	61
1,500 up to below 2,000 EUR	0,03	6,7	79
2,000 up to below 2,500 EUR	0,04	9,2	100
2,500 up to below 3,000 EUR	0,05	12,8	117
3,000 EUR and more	0,27	67,5	111

ma 2024 Pressemedien II

Why VITAL?

VITAL is a health-oriented women's magazine and the founder of Mindstyle magazine.

Quality and sustainability is important for the reader. Her net household income means she can afford it and makes her an attractive consumer.

VITAL is a cross-media health brand offering creative individual concepts across all channels.

Prices

Vital Ratecard 2024

Vital Ratecard 2025