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Brand Wohnen & Garten

Wohnen & Garten

Wohnen & Garten is inspiring, seasonal and activating. Every month, we welcome our readers to a sophisticated break from the daily routine. We epitomize the romantic-elegant way of life with all its facets for over twenty years . Including stylish interior design ideas, practical gardening tips, seasonal decorations and recipes.

Wohnen & Garten Cover

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Main target audience

Age

58,0 % 30 - 59 years

Gender

80,0 % Women

Net Income

74,0 % > 3,000 EUR

Education

87,0 % min. secondary school

ma 2025 Pressemedien I

Key data

Frequency of publication monthly
Publication date Friday
Base price (1/1 4c page) 22,800 EUR1
Copies sold 122,5122
Total readership 268,6913
Editorship Miriam Sievert
1 Prices valid from 01.01.2026
2 IVW III/25
3 ma 2025 Pressemedien II

Detailed readership profile

Gender
Mill. % Index
Men 0,06 24,1 49
Women 0,20 75,9 149

Age
Mill. % Index
14 - 19 years 0,00 1,3 20
20 - 29 years 0,01 4,5 34
30 - 39 years 0,03 10,3 68
40 - 49 years 0,05 18,0 127
50 - 59 years 0,09 31,7 187
60 - 69 years 0,06 22,4 140
70 and over 0,03 11,8 66

Education
Mill. % Index
Comprehensive school 0,00 1,2 28
Secondary school, no professional training 0,00 1,6 25
Secondary school, professional training 0,03 11,8 54
Secondary school, no A levels 0,11 39,2 134
A levels, no degree 0,05 17,0 94
A levels, degree 0,08 29,2 147

Net income
Mill. % Index
Below 1,000 EUR 0,00 1,5 32
1,000 up to below 1,250 EUR 0,00 1,6 60
1,250 up to below 1,500 EUR 0,00 1,7 40
1,500 up to below 2,000 EUR 0,01 4,7 47
2,000 up to below 2,500 EUR 0,01 5,1 50
2,500 up to below 3,000 EUR 0,02 6,9 65
3,000 EUR and more 0,21 78,6 136
ma 2025 Pressemedien II

Why Wohnen & Garten?

  • Wohnen & Garten is the market leader among monthly home magazines in terms of total sales and EV plus subscriptions (IVW IV/2024).

    • Advertising in print media of Wohnen & Garten

    • Wohnen & Garten is a magazine that celebrates a home that is ambient, both inside and out.
    • Wohnen & Garten addresses an affluent readership who are established members of society and highly value stylish living standards at home and in the garden.
    Brand Wohnen & Garten