Brand Wohnen & Garten

WOHNEN & GARTEN

WOHNEN & GARTEN is inspiring, seasonal and activating. Every month, we welcome our readers to a sophisticated break from the daily routine. We epitomize the romantic-elegant way of life with all its facets for over twenty years . Including stylish interior design ideas, practical gardening tips, seasonal decorations and recipes.

Contact

Find your point of contact

Main target audience

Age

50,0 % 30 - 59 years

Gender

74,0 % Women

Net Income

68,0 % > 3,000 EUR

Education

81,0 % Higher education or A levels or university degree

ma 2024 I

Key data

Frequency of publication	monthly
Publication date	Friday
Base price (1/1 4c page)	21,800 EUR¹
Copies sold	125,308²
Total readership	263,978³
Editorship	Miriam Sievert

¹ Prices valid from 01.01.2024

² IVW III/24

³ ma 2024 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,06	21,1	42
Women	0,21	78,9	160

Age

	Mill.	%	Index
14 - 19 years	0,01	2,3	30
20 - 29 years	0,02	7,6	50
30 - 39 years	0,05	17,4	99
40 - 49 years	0,03	10,9	67
50 - 59 years	0,07	27,5	134
60 - 69 years	0,08	29,0	175
70 and over	0,01	5,4	84

Education

	Mill.	%	Index
Comprehensive school	0,01	2,1	42
Secondary school, no professional training	0,00	1,6	33
Secondary school, professional training	0,02	8,1	45
Secondary school, no A levels	0,10	39,3	127
A levels, no degree	0,05	19,8	97
A levels, degree	0,08	29,1	140

Net income

	Mill.	%	Index
Below 1,000 EUR	0,01	2,6	54
1,000 up to below 1,250 EUR	0,00	0,6	27
1,250 up to below 1,500 EUR	0,01	2,1	65
1,500 up to below 2,000 EUR	0,01	4,4	52
2,000 up to below 2,500 EUR	0,02	5,8	63
2,500 up to below 3,000 EUR	0,02	7,3	67
3,000 EUR and more	0,20	77,2	126

ma 2024 Pressemedien II

Why WOHNEN & GARTEN?

WOHNEN & GARTEN unites emotional imagery with stylish design, offering a high-end surrounding for advertisement bookings.

Wohnen & Garten is the market leader among monthly home magazines in total sales as well as in single sales plus subscriptions (IVW II/2023).

WOHNEN & GARTEN addresses a readership from the upper income brackets and established members of society who highly value stylish living standards at home and in the garden.

Gallery

Advertising in print media of WOHNEN & GARTEN

WOHNEN & GARTEN is a magazine that celebrates a home that is ambient, both inside and out.
WOHNEN & GARTEN addresses an affluent readership who are established members of society and highly value stylish living standards at home and in the garden.