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YACHT - the market and opinion leader in the sailing magazine sector

For over 100 years, the YACHT has been as versatile and fascinating as sailing itself. Every 14 days it combines information with emotion. The YACHT provides hard tests, current district reports and in-depth service articles as well as thrilling regatta reports, stories of circumnavigating the world and portraits of those who live sailing. And all this from an editorial team that is on the water as often as possible.

YACHT Cover

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Main target audience

Men who are sailing enthusiasts and have a high income. They attach particular importance to quality and service and have a high affinity for brands.

Key data

Frequency of publication 2 weekly
Copies sold 24,1771
Editorship Martin Hager
1 IVW III/24

Why YACHT?

  • Europe's largest sailing magazine, on the market for over 100 years, is considered the bible of sailing
  • High financial scope with a high willingness to invest money in sport and the finer things in life
  • Exceptional reader loyalty