Simple but clever! The VarioFlip offers an unique integration into the an editorial environment and guarantees interaction with the brand. In order to read and finish the editorial article, the reader must take the flap literally with his hands.
realizable with die-cut
active interaction with the ad and piques the readers curiosity
The integrated flap in the middle of the ad playfully connects two ad motives and - depending on the position of the flap - expands the content.
