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BCN (Brand Community Network) Becomes Curator on Criteo Commerce Grid, Activating Cyberport & Computeruniverse Retailer Data to Unlock Electronics Buyer Intent at Scale

Criteo, the global platform connecting the commerce ecosystem, and BCN (Brand Community Network), the cross-media advertising marketer, start a comprehensive collaboration for commerce media. As part of this collaboration, BCN joins Criteo’s Commerce Grid as a curator. This move unlocks a new era of data-driven targeting by making real electronics shopper intent from Cyberport and Computeruniverse together with existing commerce media data from BCN, including CHIP.de, available for programmatic activation across premium open web supply.  

In high-stakes verticals like consumer electronics—where shoppers can shift from discovery to purchase in days or even hours—commerce data is the ultimate competitive advantage. BCN’s curated Deal IDs will combine Cyberport and Computeruniverse’s verified, SKU-level purchase signals with Criteo’s deterministic Commerce Audiences and BCN’s own commerce media data to help advertisers identify and reach buyers at the exact moment they’re ready to act.  

“This is a game-changer for advertisers in competitive markets like electronics. We’re taking trusted retailer data from millions of real shoppers and making it actionable at scale on the open web. Paired with Criteo’s commerce intelligence, brands can now move beyond proxy targeting and connect directly with people who are ready to buy.” 

Carsten Sander, Managing Director Technology at BCN

“BCN’s move into commerce data curation is a milestone for the industry. This is retail media intelligence without limitations—empowering advertisers to find and convert their most valuable customers across the open web.”

Benedict Gründig, Senior Director, Commerce Grid Activation at Criteo

Cyberport and Computeruniverse are two of Europe’s most recognized consumer electronics retailers, together serving millions of customers across Germany, Austria, and beyond. Their first-party data captures real-world purchase behavior—whether a shopper is upgrading a laptop, comparing smartphone specs, or searching for the best gaming monitor. By combining these signals with the rich consumer electronics audience data of CHIP.de, such as price comparison, buying advice and test report data, and by curating them with Criteo’s commerce data and activating them across premium open web inventory, advertisers can:  

  • Pinpoint high-intent shoppers in competitive buying moments  
  • Maximize ROI by allocating spend where conversion likelihood is high 
  • Extend retail media power beyond owned & operated sites into a DSP-agnostic environment  
  • Maintain privacy while benefiting from deterministic, retailer-verified insights  

 

About BCN 

BCN is a leading cross-media advertising marketer in Germany, offering 360° solutions across print, display, CTV, mobile, social, podcasts, events, and programmatic channels. Backed by Hubert Burda Media, FUNKE Mediengruppe, and Mediengruppe KLAMBT, BCN reaches over 61 million consumers cross-media through 300+ brands and 500+ media offerings. Learn more at www.bcn.group. 

 

About Criteo 

Criteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. For more information, please visit www.criteo.com.  

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Elisabeth Worack Press contact elisabeth.worack@bcn.group