BCN Launches “GEO Brand Impact”: New Advertising Solution To Optimize Brand Visibility in AI Responses

With “GEO Brand Impact,” BCN is launching a new advertising product that improves brand visibility in AI-generated search responses - based on tailored content placements in premium brand environments, visibility tracking, and continuous optimization.

BCN is expanding its portfolio with a new digital advertising product for Generative Engine Optimization (GEO): GEO Brand Impact. The offering is aimed at brands looking to increase their brand visibility in the AI responses of ChatGPT, Perplexity, Gemini, Google AI Overviews, and other AI platforms. GEO Brand Impact combines the trust and editorial strength of BCN’s media brands with data-driven analysis, tailored content strategy, and continuous optimization.

Why GEO Is Critical Now

Generative AI is increasingly transforming how consumers research information and make purchasing decisions. In Germany, half of all internet users already use AI for web searches.¹ For brands, this opens up a strategically critical new visibility channel - one that must be actively managed to ensure presence in AI-generated answers. This is becoming a central task of modern brand management, because AI systems draw their statements about a brand largely from external sources: only a small share of the content cited by LLMs comes from brand-owned websites.²

GEO Brand Impact: Brands Become Visible Where Topical Authority Exists

To optimize brand visibility, what matters most is which sources AI systems draw upon. LLMs assign greater weight to high-quality content from trusted brands and environments with established topical authority. With more than 300 brands, BCN reaches 63 million people across media channels in Germany. The portfolio covers all relevant lifestyle segments where purchasing decisions are made - including Technology, Health, Finance, Mobility, Fashion, Beauty, Sports, Travel, Food & Beverage, and Garden & Living. The portfolio includes leading journalistic brands such as BILD der FRAU, BUNTE, Chefkoch, CHIP, ELLE, Focus Online, Freundin, Grazia, Hörzu, Onmeda, TV Spielfilm, and many more. This editorial authority and topical depth, built over decades, make the BCN portfolio a preferred source for AI models.

GEO Brand Impact: More Than GEO Content

GEO Brand Impact provides companies with a holistic approach to increasing brand visibility in AI responses. The product comprises four key components:

• AI Visibility Audit: In-depth analysis of current brand representation and visibility across AI systems, including competitive benchmarking and identification of optimization potential.
• Content Strategy: Definition of relevant search intents and corresponding content as the foundation for optimizing visibility across AI systems.
• Placement of GEO Content in Premium Environments: Production of high-quality, AI-optimized content such as listicles, product reviews, and comparisons, placed within the trusted environments of relevant BCN media brands.
• Ongoing Optimization: Continuous measurement of brand visibility, citation rate, and sentiment as the basis for ongoing campaign optimization.

“AI is changing how brands are discovered. But not what makes them trustworthy. The strength of GEO Brand Impact lies in the combination: we create AI-optimized editorial content, place it within the trusted environments of our media brands, and measure and optimize its impact in AI responses. Together, these close a gap that is becoming increasingly urgent for advertisers." 

Stefan Betzold, Chief Digital Product Officer at BCN.

GEO Brand Impact is available for booking immediately by direct and agency clients. For more information, visit https://bcn.group/en/geo-brand-impact.

About BCN  

BCN is one of Germany’s leading cross-media advertising marketers. With more than 300 brands and 500 media offerings, BCN reaches 63 million people in all relevant lifestyle segments across multiple media channels.

As the joint marketing organization of Hubert Burda Media, FUNKE Mediengruppe, and Mediengruppe KLAMBT, BCN brings together a unique portfolio of brands and media. Its marketing channels include print, display, mobile, podcasts, social media, and events.

Sources: 
¹ Bitkom Research, “AI Usage in Germany,” 2026. 
² McKinsey & Company, “New Front Door to the Internet: Winning in the Age of AI Search,” 2025.