Strong plays for your brand!
Cross-media approach to the World Cup
The FIFA World Cup 2026 promises to be one of the world’s biggest sporting events once again – and offers a unique environment for brand staging and cross-media campaigns. Harness the power of this mega-event with BCN! Our strong media brands and smart World Cup bundles ensure that your advertising will score.
Sponsor the schedule – print and digital – with SPORTS ILLUSTRATED or Playboy
- Printed as a high-quality schedule poster
- Prominent “powered by” co-branding as official partner
- Eye-catching advertisement on back of poster
- Digital implementation as an interactive schedule or Bold Brand Page
- Digital schedule available for download, or as interactive version with current results and match times
- Prominent placement of the sponsoring partner
Sponsor the printed schedule in TV DIGITAL, TV direkt, and TV Spielfilm Plus
- Exclusive sponsoring: Your brand as sponsor of the schedule – with prominent logo integration
- Multiple contacts: The schedule will be used repeatedly for the entire duration of the World Cup
- Relevant environment: 1/1 advertisement in soccer environment at the start of the World Cup
- Attention-grabbing: very useful and can be removed from the magazine
Soccer fever – live
Tactic 2: Sponsor a public screening
An evening full of sports enthusiasm and networking: Together with SPORTS ILLUSTRATED, you as sponsor host an exclusive public screening of a Germany preliminary-round match. Around 80 to 100 guests, including readers, sports fans, creators and friends of the brand, gather to cheer and celebrate together – an emotional live experience that perfectly unites soccer fever and your brand.
Pure emotion: How to wow your guests as a public-screening sponsor
- Personal welcome by you and the SI editorial team, supplemented by a short talk or presentation if desired
- Logo license (use of the SI logo in communications for the event)
- Guest management (incl. invitation design & production)
- Accompanying IG stories on site
- Follow-up reporting in print
- Image transfer from Sports Illustrated via branding and multipliers
Germany is listening
Tactic 3: Sponsor the FOCUS online World Cup podcast
Informative, entertaining, and investigative: As the exclusive sponsor of FOCUS online’s World Cup podcast, you play in a highly relevant advertising environment. When talk-show hosts Pit Gottschalk and Dominik Rosing speak with well-known soccer stars, your brand will be featured prominently.
Chock full of charisma: highlights of the World Cup podcast
- Talk-show format with soccer celebrities like Rudi Völler, Jürgen Klinsmann, Lothar Matthäus, Bastian Schweinsteiger, Marco Reus, Fabian Herbers, Thomas Müller, Julian Nagelsmann, Oliver Bierhoff
- Hosted by renowned sports journalists Pit Gottschalk and Dominik Rosing. Benefit from the reputation of the brand and the authenticity of the talk show hosts.
- Outstanding reach: Distribution across all relevant channels and prominent integration in FOCUS online’s digital channels, including high-quality video content from the recording
- Release dates: Late January / early February, mid February, late February / early March, and six World Cup episodes during the tournament
A winning choice: Sponsor editorials in TVSpielfilm.de, TVToday.de, SPORTSILLUSTRATED.de, FOCUS online, and BUNTE.de
- Exclusive sponsoring tailored to the medium: program detail pages, World Cup specials, live ticker, news, analyses, player profiles, photo galleries, newsletters, contests
- Editorial sponsoring as exclusive placement on all display advertising spaces, e.g. billboard, sitebar, medium rectangle
- Editorial “sponsored banner” in the article
- Teaser ads that link to the World Cup coverage
- Mobile TV snippets of the corresponding contents
- Countdown ad, e.g. for the start of the World Cup
- Social: live coverage presented by you
Our team for the FIFA World Cup 2026
The icon of US sports journalism
Circulation: 80,000 copies
0.23 million visits
0.33 million page impressions
Market leader in the men’s lifestyle segment
0.81 million readers
3.42 million visits
5.24 million page impressions
Companion, advisor, and source of inspiration
2.55 million readers
209.43 million visits
559.86 million page impressions
Very close to the stars
2.18 million readers
24.57 million visits
50.72 million page impressions
Our program guides keep users well-informed
14.19 million readers
15.12 million unique users
Our daily newspapers – regional and up-to-date
3.22 million readers
25.18 million unique users
Feel free to contact me!
Want more information about our World Cup bundles?
Linda Ibscher Head of Client Services Food & Beverages | Living | Sports linda.ibscher@bcn.group 49 89 92 50 46 68