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Brand ALPIN

ALPIN - Living for the mountains

ALPIN magazine is essential reading for everyone who loves and lives in the mountains. With a unique mix of exciting reports, practical tips and in-depth expert knowledge, ALPIN is aimed at mountaineers, hikers, climbers and ski tourers alike. Each issue is full of inspiration for the next adventure - from impressive tour reports, features and product tests to valuable safety tips and the latest know-how.

An important highlight for readers is the big ALPIN test: independent, honest and practical, it provides all the necessary information on the subject of equipment and gives valuable tips for purchasing new gear. In the mountain school section, beginners and advanced mountaineers can expand or perfect their mountain knowledge. The 16 tour maps and the Hut of the Month and Step by Step sections also offer high-quality, practical information for tour planning. The ALPIN-typical portrait or interview introduces exciting people from the world of mountain sports and provides additional insights.

The high-quality look with generous photo spreads and award-winning design makes ALPIN magazine not only informative, but also a real experience for the eye and heart. Behind the content is a team of proven mountain experts such as mountain guides and ski instructors, who pass on their passion and expertise directly to the readers.

ALPIN - the magazine for everyone who

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Main target audience

Age

60,0 % 30 - 59 years

Gender

70,0 % men

Net Income

69,0 % >3,500 EUR

Education

91,0 % have at least a secondary school leaving certificate or high school diploma

AWA 2024

Key data

Frequency of publication monthly
Base price (1/1 4c page) 5,700 EUR1
Copies sold 14,2562
Editorship Robert Demmel, Andreas Erkens, Holger Rupprecht
1 Prices valid from 01.01.2025
2 IVW III/24

Why ALPIN?

  • Attractive target group: Both men and women with a first-class education and a very high income - ideal for your brand and products.
  • Quality journalism with real added value: Alpin not only shows the beauty of the mountains in an outstanding way, but also offers routes, tips and alpine stories as well as international diversity - authentic and emotional.
  • 360° brand presence: Alpin impresses with a versatile print and digital offering. In addition to the main magazine, readers can look forward to various special supplements, guides and calendars. In addition to the website, Alpin also offers eMagazines and eBooks with special publications and is represented on all relevant social media platforms - maximum reach guaranteed.
  • Expert know-how: well-founded reports by mountain professionals, presented in an easy-to-understand way and accompanied by emotional stories and breathtaking images - credible and inspiring.

    • A look inside the magazine

    Brand ALPIN