ALPIN - Living for the mountains

ALPIN is not just a magazine, but a passion for everyone who loves the mountains - whether hikers, mountaineers, via ferrata climbers, climbers or ski tourers. With a modern and campaignable media brand, ALPIN appeals to a broad target group and impresses with its contemporary and high-quality design.

ALPIN promises more heart-pounding and greater adventures - and this promise is kept with breathtaking photo spreads, captivating content and plenty of room for emotions. The generous visuals, outstanding texts and fine details make ALPIN unique at first glance.

The heart of the brand is the ALPIN team: proven mountain experts such as mountain guides and ski instructors share their passion for the mountains and know exactly what is important outdoors. With carefully researched and emotionally gripping reports, ALPIN not only provides information, but also makes the fascination of the mountains tangible on every page.

Core target group

ALPIN is aimed at active mountain lovers and outdoor enthusiasts who are passionate about spending their free time in the mountains. This includes experienced mountaineers, ambitious hikers, climbers and ski tourers as well as nature-loving adventurers who value high-quality equipment and sound know-how. The core target group appreciates authentic stories, practical tips and emotional imagery that reflects their enthusiasm for the mountains.