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brands you love - Thousands of influencers, one platform

brands you love is the largest unpaid influencer community with media brand-partners in Germany and offers companies the opportunity to implement campaigns with more than 100,000 nano- and micro-influencers who are branded with successful media brands such as InStyle, freundin, GRAZIA, or Lust auf Genuss.

Nano- and micro-influencers are credible, enthusiastic, and ensure maximum interaction, with campaign engagement rates of up to 12%.

brands you love is part of the Burda Influencer Hub

Would you like to book unpaid influencers, implement campaigns with social media stars, use influencer relations for your event, and link your influencer concepts to successful media brands? Find all these and many more offerings in the Burda Influencer Hub.

#hubhubhooray

brands you love key visual

Contact

Find your point of contact
Find your point of contact

About brands you love

  • Your influencer campaign – presented by InStyle Germany, freundin & Co.: Each brands you love influencer campaign is supported by a high-reach media brand that matches our client’s target group.
  • Granular influencer targeting: Burda’s own influencer database includes over 90,000 selection criteria for choosing influencers – for maximum quality assurance, KPI and content tracking.
  • Maximum transparency: All of the influencers’ social media posts are bundled and published in a content hub.
  • Buyouts: Up to 20 selected influencer content pieces can be re-used by our client for advertising purposes.
  • Truly unique: guaranteed reach: brands you love guarantees the social media reach of the influencers and the overall reach of the campaign.
  • Detailed reporting and market research: Measurement of all relevant KPIs (e.g. engagement rates), brand key figures (e.g. net promoter score) and generation of individual product insights.
  • brandsyoulove.de

    • Media brand partners
    @sabirella__
    @create.by.nina
    @riccardosimonetti
    @ruvije
    @rebeccamir
    @jzrmaine
    @quizwelle

    The brands you love concept – simply unique

    Strong media brands like InStyle Germany, ELLE Germany, and Fit For Fun are partners of the brands you love influencer campaigns – for heightened emotions, credibility, and reach. Our clients’ influencer campaigns benefit from social media shout-outs published by the media brands, while influencer content distribution in our media channels ensures maximum visibility. Visit brandsyoulove.de


    Unpaid influencers rule

    More Engagement ­– highly interactive & authentic

    • 100k registered members on brandsyoulove.de

    • 120 million Instagram reach of all members

    • 6% engagement on Instagram (average); best practice: 12% engagement rate

    • 3 content pieces per campaign per influencer (average)

    Downloads

  • brands you love Infos
    • Overview Brands