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Brand DONNA

DONNA - My time is now

DONNA is a women's magazine aimed at adult women over 40. For women in this age segment, an exciting new phase of life begins in which almost anything is possible and in which DONNA accompanies its readers with their special needs, questions, demands and wishes. It embodies experience, wisdom and serenity and offers a variety of topics such as fashion, beauty, lifestyle, interviews, psychology, partnership, health, culture and travel. With a warm, emotional tone and a sophisticated look, DONNA is a source of inspiration for women who have found themselves.

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Main target audience

Average Age

51

Gender

94,0 % women

Average Net Income

3.800 EUR

Education

50,0 % have at least a high school diploma

Key data

Frequency of publication monthly
Base price (1/1 4c page) 27,100 EUR1
Copies sold 100,7112
Editorship Dr. Sabine Hoffmann
1 Prices valid from 01.01.2024
2 IVW III/24

Deadlines

Why DONNA?

  • Women with purchasing power and a desire to consume
  • Donna women have already achieved a lot in life and no longer have to prove anything to anyone.
  • They are self-confident, discerning and, above all, keen consumers. They are loyal to “their” DONNA and therefore very involved, interested and active.
  • In addition: numerous marketing formats with depth of content and proximity to the editorial team for particularly high brand credibility
  • This makes DONNA ideal for (premium) brands that want to present themselves in a high-quality editorial environment.

  • Profile DONNA
    • Brand DONNA