Brand DONNA

DONNA - My time is now

DONNA is a women's magazine aimed at adult women over 40. For women in this age segment, an exciting new phase of life begins in which almost anything is possible and in which DONNA accompanies its readers with their special needs, questions, demands and wishes. It embodies experience, wisdom and serenity and offers a variety of topics such as fashion, beauty, lifestyle, interviews, psychology, partnership, health, culture and travel. With a warm, emotional tone and a sophisticated look, DONNA is a source of inspiration for women who have found themselves.

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Main target audience

Average Age

Gender

94,0 % women

Average Net Income

3.800 EUR

Education

50,0 % have at least a high school diploma

Key data

Frequency of publication	monthly
Base price (1/1 4c page)	28,100 EUR¹
Copies sold	82,243²
Total readership	203,343³
Editorship	Dr. Sabine Hoffmann

¹ Prices valid from 01.01.2026

² IVW II/25

³ ma 2025 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,03	12,4	25
Women	0,18	87,6	173

Age

	Mill.	%	Index
14 - 19 years	0,00	1,1	17
20 - 29 years	0,02	11,3	87
30 - 39 years	0,03	16,4	108
40 - 49 years	0,04	17,8	126
50 - 59 years	0,04	19,5	115
60 - 69 years	0,04	20,4	127
70 and over	0,03	13,6	75

Education

	Mill.	%	Index
Comprehensive school	0,00	1,1	26
Secondary school, no professional training	0,00	2,3	36
Secondary school, professional training	0,03	13,0	59
Secondary school, no A levels	0,07	34,2	117
A levels, no degree	0,04	17,4	96
A levels, degree	0,07	32,0	161

Net income

	Mill.	%	Index
Below 1,000 EUR	0,00	2,1	47
1,000 up to below 1,250 EUR	0,00	1,0	35
1,250 up to below 1,500 EUR	0,00	1,5	36
1,500 up to below 2,000 EUR	0,01	6,1	60
2,000 up to below 2,500 EUR	0,02	8,4	84
2,500 up to below 3,000 EUR	0,02	9,8	91
3,000 EUR and more	0,14	71,2	123

ma 2025 Pressemedien II

Why DONNA?

Women with purchasing power and a desire to consume

Donna women have already achieved a lot in life and no longer have to prove anything to anyone.

They are self-confident, discerning and, above all, keen consumers. They are loyal to “their” DONNA and therefore very involved, interested and active.

In addition: numerous marketing formats with depth of content and proximity to the editorial team for particularly high brand credibility

This makes DONNA ideal for (premium) brands that want to present themselves in a high-quality editorial environment.