Brand kicker

kicker - The magazine for real soccer fans

For over 100 years, kicker magazine has stood for in-depth, independent and passionate sports journalism. Twice a week - on Mondays and Thursdays - it provides in-depth analysis, exclusive interviews, exciting background reports and the latest news from the world of soccer, reaching 1.49 million readers every week.

With a strong print circulation and a loyal readership, kicker magazine is one of the leading sports publications in the German-speaking world. It offers a perfect blend of tradition and innovation, not only reporting on events on the pitch, but also highlighting topics from the fields of tactics, transfers, business and sports politics.

Special editions - the indispensable companions of the season

In addition, the popular kicker special editions are published, which are a must for fans and experts alike. Whether for the Bundesliga, Champions League, European Championship or World Cup, motor sport or the Super Bowl - these magazines offer detailed statistics, team analyses, exclusive background reports and everything sports fans need to know for the season.

High-quality environment for your brand

kicker magazine reaches a high-quality, sports-oriented target group - men with high purchasing power, strong brand awareness and a keen interest in technology, cars, lifestyle and premium products. In this environment, advertising and brand cooperations enjoy a high level of attention and credibility.

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Main target audience

Age

63,0 % 20-59 years

Gender

93,0 % Men

Net Income

60,0 % > 3.000 EUR

Education

66,0 % with at least a secondary school leaving certificate or high school diploma

ma 2024 I

Key data

Frequency of publication	weekly
Publication date	monday & thursday
Base price (1/1 4c page)	32,465 EUR¹
Copies sold	68,753²
Editorship	Jörg Jakob, Rainer Franzke, Alexander Wagner

¹ Prices valid from 01.01.2025

² IVW III/24

Why kicker?

Reach & 360° brand presence: kicker is represented on 15 platforms - with 8 magazines and 7 digital channels, including print, app, website and social media. This cross-media power ensures maximum visibility and offers perfect touchpoints for your media concepts.

Attractive premium target group: High-earning, educated, middle-aged men with high purchasing power and a strong interest in brands and products - ideal for not only pushing your brand, but also successfully selling products.

Quality journalism with real added value: soccer and sport in all its facets: kicker provides detailed reports, in-depth analysis and fact-based assessments. Instead of remaining on the surface, kicker goes deep into the subject matter and thus creates a high level of attention and strong reader loyalty.

Cross-media advertising impact: The combination of print, digital and social media enables a precise approach to the target group via various touchpoints. kicker offers a high engagement rate that effectively showcases brand messages.

High credibility & strong community: kicker has stood for independent, in-depth and exclusive sports journalism for over 100 years. The strong connection to readers, users and followers makes kicker a reliable platform with above-average advertising impact.