Brand kicker

kicker - The magazine for real soccer fans

For over 100 years, kicker magazine has stood for in-depth, independent and passionate sports journalism. Twice a week - on Mondays and Thursdays - it provides in-depth analysis, exclusive interviews, exciting background reports and the latest news from the world of soccer, reaching 1.49 million readers every week.

With a strong print circulation and a loyal readership, kicker magazine is one of the leading sports publications in the German-speaking world. It offers a perfect blend of tradition and innovation, not only reporting on events on the pitch, but also highlighting topics from the fields of tactics, transfers, business and sports politics.

Special editions - the indispensable companions of the season

In addition, the popular kicker special editions are published, which are a must for fans and experts alike. Whether for the Bundesliga, Champions League, European Championship or World Cup, motor sport or the Super Bowl - these magazines offer detailed statistics, team analyses, exclusive background reports and everything sports fans need to know for the season.

High-quality environment for your brand

kicker magazine reaches a high-quality, sports-oriented target group - men with high purchasing power, strong brand awareness and a keen interest in technology, cars, lifestyle and premium products. In this environment, advertising and brand cooperations enjoy a high level of attention and credibility.

Contact

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Main target audience

Age

63,0 % 20-59 years

Gender

93,0 % Men

Net Income

60,0 % > 3.000 EUR

Education

66,0 % with at least a secondary school leaving certificate or high school diploma

ma 2024 I

Key data

Frequency of publication	weekly
Publication date	monday & thursday
Copies sold	112,013¹
Total readership	1.49 m²
Editorship	Jörg Jakob, Rainer Franzke, Alexander Wagner

¹ IVW II/25

² ma 2025 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	1,38	92,2	187
Women	0,12	7,8	15

Age

	Mill.	%	Index
14 - 19 years	0,16	10,8	164
20 - 29 years	0,15	10,3	79
30 - 39 years	0,20	13,7	90
40 - 49 years	0,23	15,3	108
50 - 59 years	0,31	20,5	121
60 - 69 years	0,25	16,8	105
70 and over	0,19	12,7	70

Education

	Mill.	%	Index
Comprehensive school	0,13	8,4	194
Secondary school, no professional training	0,07	4,8	73
Secondary school, professional training	0,34	23,0	105
Secondary school, no A levels	0,40	27,0	92
A levels, no degree	0,23	15,1	84
A levels, degree	0,33	21,8	110

Net income

	Mill.	%	Index
Below 1,000 EUR	0,03	2,0	45
1,000 up to below 1,250 EUR	0,02	1,3	46
1,250 up to below 1,500 EUR	0,04	2,6	62
1,500 up to below 2,000 EUR	0,12	8,3	83
2,000 up to below 2,500 EUR	0,16	10,8	107
2,500 up to below 3,000 EUR	0,16	10,9	101
3,000 EUR and more	0,96	64,2	111

ma 2025 Pressemedien II

Why kicker?

Reach & 360° brand presence: kicker is represented on 15 platforms - with 8 magazines and 7 digital channels, including print, app, website and social media. This cross-media power ensures maximum visibility and offers perfect touchpoints for your media concepts.

Attractive premium target group: High-earning, educated, middle-aged men with high purchasing power and a strong interest in brands and products - ideal for not only pushing your brand, but also successfully selling products.

Quality journalism with real added value: soccer and sport in all its facets: kicker provides detailed reports, in-depth analysis and fact-based assessments. Instead of remaining on the surface, kicker goes deep into the subject matter and thus creates a high level of attention and strong reader loyalty.

Cross-media advertising impact: The combination of print, digital and social media enables a precise approach to the target group via various touchpoints. kicker offers a high engagement rate that effectively showcases brand messages.

High credibility & strong community: kicker has stood for independent, in-depth and exclusive sports journalism for over 100 years. The strong connection to readers, users and followers makes kicker a reliable platform with above-average advertising impact.