kicker - Soccer Expert & Sports Portal No. 1
For over 100 years, kicker has stood for passionate, well-founded and independent sports journalism. As one of the most renowned brands in the sports sector, kicker offers an unbeatable combination of the highest journalistic quality, comprehensive expertise and a premium target group - the ideal environment for your campaign!
Whether it's the Bundesliga, international competitions or exciting background reports - kicker presents the hottest sports topics in an up-to-date, well-founded way and from different perspectives. With around 150 editors, reporters and correspondents worldwide, kicker provides exclusive insights, in-depth analyses and gripping stories that inspire soccer fans and sports fans alike.
Our wide reach across all media genres ensures maximum visibility: print, digital, social media and app - kicker is where sports fans are. Use our strong community and the trust of our readers for your brand message!
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Main target audience
Strong brand - young core
kicker is the leading sports media brand in Germany and reaches around 11 million cross-media sports enthusiasts every month. Thanks to its broad, but at the same time highly affine community, kicker offers a unique environment for brands that focus on a target group with high purchasing power and an interest in sport.
Attractive target group with high purchasing power
The kicker community consists of a particularly attractive target group: well-earning, educated, middle-aged men with a strong passion for soccer and sport. They are not only well-informed, but also above-average consumers - from high-end technology and cars to premium lifestyle products.
Thanks to kicker's strong brand loyalty and high credibility, our readers rely on recommendations and trust the content they see on our channels. This makes kicker not only the ideal platform to put your brand in the spotlight, but also to influence specific purchasing decisions.
