kicker - Special editions
Special editions - the indispensable companions of the season
In addition, the popular kicker special editions are published, which are a must for fans and experts alike. Whether for the Bundesliga, Champions League, European Championship or World Cup, motor sport or the Super Bowl - these magazines offer detailed statistics, team analyses, exclusive background reports and everything sports fans need to know for the season.
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| Total readership | 1.49 m1 |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 1,38 | 92,2 | 187 |
| Women | 0,12 | 7,8 | 15 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,16 | 10,8 | 164 |
| 20 - 29 years | 0,15 | 10,3 | 79 |
| 30 - 39 years | 0,20 | 13,7 | 90 |
| 40 - 49 years | 0,23 | 15,3 | 108 |
| 50 - 59 years | 0,31 | 20,5 | 121 |
| 60 - 69 years | 0,25 | 16,8 | 105 |
| 70 and over | 0,19 | 12,7 | 70 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,13 | 8,4 | 194 |
| Secondary school, no professional training | 0,07 | 4,8 | 73 |
| Secondary school, professional training | 0,34 | 23,0 | 105 |
| Secondary school, no A levels | 0,40 | 27,0 | 92 |
| A levels, no degree | 0,23 | 15,1 | 84 |
| A levels, degree | 0,33 | 21,8 | 110 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,03 | 2,0 | 45 |
| 1,000 up to below 1,250 EUR | 0,02 | 1,3 | 46 |
| 1,250 up to below 1,500 EUR | 0,04 | 2,6 | 62 |
| 1,500 up to below 2,000 EUR | 0,12 | 8,3 | 83 |
| 2,000 up to below 2,500 EUR | 0,16 | 10,8 | 107 |
| 2,500 up to below 3,000 EUR | 0,16 | 10,9 | 101 |
| 3,000 EUR and more | 0,96 | 64,2 | 111 |
2026 Prices 1/1, 4c
kicker Sonderheft - Bilanz 2025/26 10.418 €
kicker Sonderheft - Bundesliga 2025/26 53.724 €
kicker Sonderheft - Champions League & Europa League 2026/27 16.205 €
kicker Sonderheft - Champions League KO-Phase 2026 10.303 €
kicker Sonderheft - Motorsport 2026 14.470 €
kicker Sonderheft - Super Bowl 2026 15.375 €
kicker Sonderheft - WM 2026 34.850 €
*Prrices valid since 01.01.2026