Brand Lisa

LISA WOHNEN & DEKORIEREN

"LISA WOHNEN & DEKORIEREN is a modern, young living magazine for women who have both feet firmly on the ground and like to shape their own lives. True to the motto: I make my world as I like it!

We share with our readers the passion for living, furnishing, decorating and DIY, show new styling trends, creative DIY projects and professional interior design advice, versatile and open to every style." Barbara Beh, stellv. Chefredakteurin

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Main target audience

Age

69,0 % 30 - 59 years

Gender

94,0 % Women

Net Income

70,0 % > 3,000 EUR

Education

80,0 % Secondary school or A levels or university degree

ma 2024 I

Key data

Frequency of publication	monthly
Publication date	Thursday
Base price (1/1 4c page)	15,900 EUR¹
Copies sold	92,412²
Total readership	190,948³
Editorship	Barbara Beh

¹ Prices valid from 01.01.2024

² IVW III/24

³ ma 2024 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,02	8,3	16
Women	0,18	91,7	186

Age

	Mill.	%	Index
14 - 19 years	0,01	2,7	36
20 - 29 years	0,02	11,1	73
30 - 39 years	0,04	22,3	127
40 - 49 years	0,05	24,6	152
50 - 59 years	0,04	19,4	95
60 - 69 years	0,03	18,1	109
70 and over	0,00	1,8	29

Education

	Mill.	%	Index
Comprehensive school	0,00	1,6	32
Secondary school, no professional training	0,01	2,8	56
Secondary school, professional training	0,03	16,6	93
Secondary school, no A levels	0,06	33,9	110
A levels, no degree	0,04	21,5	105
A levels, degree	0,05	23,6	114

Net income

	Mill.	%	Index
Below 1,000 EUR	0,00	1,6	32
1,000 up to below 1,250 EUR	0,00	2,1	94
1,250 up to below 1,500 EUR	0,01	3,2	98
1,500 up to below 2,000 EUR	0,01	7,4	87
2,000 up to below 2,500 EUR	0,01	7,8	84
2,500 up to below 3,000 EUR	0,01	6,0	55
3,000 EUR and more	0,14	72,0	118

ma 2024 Pressemedien II

Why choose LISA WOHNEN & DEKORIEREN?

LISA WOHNEN & DEKORIEREN has an enthusiastic, highly attractive readership: Readers are mainly female, with an above-average income and a highly motivated interest in investing in their home, interior design and decoration.

LISA WOHNEN & DEKORIEREN is the number one monthly home magazine in retail sales, with nearly 80,000 copies sold (IVW II/23).

Gallery

Advertising in print media of LISA WOHNEN & DEKORIEREN

LISA WOHNEN & DEKORIEREN presents the entire world of living every month, showing the latest trends in furniture, lively reports on lifestyle, ideas for hosting guests and useful information on other topics such as homebuilding and insurance policies, making it ideal for all products for home and living.