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Brand Playboy

PLAYBOY. Makes the differecene!

PLAYBOY is one of the best-known and most valuable media brands in the world: loved by millions, often copied and yet completely unmistakable - a CULT brand. The globally successful premium lifestyle brand offers everything that men love and has been convincing in Germany since 1972 with its versatility, high standards, excellence and its top cross-media reach. As the market leader in the men's segment, PLAYBOY stands for quality journalism and offers its readers much-cited interviews, award-winning reports and elaborate photo productions. PLAYBOY covers all topics relevant to men in the areas of cars, lifestyle, fashion, grooming, technology, lifestyle, travel and culture.

The PLAYBOY magazine is the market leader in the men's lifestyle segment in terms of reach and circulation. PLAYBOY has a healthy circulation structure with high subscription and EV shares, which are constantly increasing. The magazine is also the only monthly print magazine in this segment and an indispensable journalistic voice for enlightenment, tolerance and self-determination.

"PLAYBOY is cult. And much more besides. For 50 years, PLAYBOY has stood for everything men love. Outstanding nude photography that has been setting standards for decades, lifestyle topics that inspire our readers, widely quoted interviews and award-winning reports about people who talk about their extraordinary adventures: PLAYBOY - first-class entertainment for cultured men." (Florian Boitin, Editor-in-Chief)

PLAYBOY. EVERYTHING MEN LOVE.

PLAYBOY is published by Kouneli Media GmbH.

PLAYBOY Cover

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Main target audience

Age

69,0 % 20 - 39 years

Gender

89,0 % Men

Net Income

55,0 % > 3,000 EUR

Education

70,0 % A levels, degree/no degree

ma I/2024

Key data

Frequency of publication monthly
Publication date Thursday
Base price (1/1 4c page) 33,900 EUR1
Copies sold 105,3212
Total readership 881,9523
Editorship Florian Boitin
1 Prices valid from 01.01.2025
2 IVW IV/24
3 ma 2025 Pressemedien I

Detailed readership profile

Gender
Mill. % Index
Men 0,80 90,6 184
Women 0,08 9,4 18

Age
Mill. % Index
14 - 19 years 0,05 6,0 91
20 - 29 years 0,18 20,1 154
30 - 39 years 0,14 15,7 103
40 - 49 years 0,19 21,9 157
50 - 59 years 0,19 21,9 123
60 - 69 years 0,09 10,7 69
70 and over 0,03 3,9 22

Education
Mill. % Index
Comprehensive school 0,03 3,7 85
Secondary school, no professional training 0,09 9,7 142
Secondary school, professional training 0,19 21,5 97
Secondary school, no A levels 0,23 26,5 90
A levels, no degree 0,16 17,7 99
A levels, degree 0,18 20,8 109

Net income
Mill. % Index
Below 1,000 EUR 0,06 6,8 135
1,000 up to below 1,250 EUR 0,01 1,1 40
1,250 up to below 1,500 EUR 0,04 4,0 87
1,500 up to below 2,000 EUR 0,05 5,9 55
2,000 up to below 2,500 EUR 0,06 6,8 64
2,500 up to below 3,000 EUR 0,07 8,2 73
3,000 EUR and more 0,59 67,2 122
ma 2025 Pressemedien I

Why PLAYBOY Magazine?

  • Bestseller: PLAYBOY is the market leader in the men's lifestyle segment in terms of reach and circulation. PLAYBOY has a healthy circulation structure with high subscription and EV shares that are constantly increasing. This means that PLAYBOY offers extremely attractive TAPs and CPMs for advertisers.
  • Monthly magazine: The magazine is the only monthly print magazine in the men's lifestyle segment and can therefore cover all campaign periods.
  • Attractive target group: Male, educated, successful and with above-average income.
  • Cult brand with great heritage and international relevance: PLAYBOY is one of the best known and most valuable media brands in the world with an unaided brand awareness of > 90%.
  • Quality journalism: Since 1972, PLAYBOY has stood for first-class, elaborate and groundbreaking nude photography in Germany - for witty, excellent entertainment in the truest sense of the word - and for cultivated, sophisticated and varied reading pleasure. The reports are exciting, authentic and award-winning. The portraits are close and profound, the interviews are widely quoted. The lifestyle topics are stimulating, current and unusual.
  • Sociopolitical relevance: PLAYBOY is an indispensable journalistic voice for education, tolerance and self-determination.
  • 360 degree brand: Individual cooperation concepts across all channels (print, digital, social, merchandising and event) for the optimal solution to the goals and needs of our partners.
  • Unique mix of topics with added value for readers: PLAYBOY covers all men's interests and offers the best entertainment on all channels on the topics of cars, lifestyle, style, grooming, technology, enjoyment, travel and culture.

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  • PLAYBOY Ratecard 2025

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    • Brand Playboy