PLAYBOY. Makes the differecene!
PLAYBOY is one of the best-known and most valuable media brands in the world: loved by millions, often copied and yet completely unmistakable - a CULT brand. The globally successful premium lifestyle brand offers everything that men love and has been convincing in Germany since 1972 with its versatility, high standards, excellence and its top cross-media reach. As the market leader in the men's segment, PLAYBOY stands for quality journalism and offers its readers much-cited interviews, award-winning reports and elaborate photo productions. PLAYBOY covers all topics relevant to men in the areas of cars, lifestyle, fashion, grooming, technology, lifestyle, travel and culture.
The PLAYBOY magazine is the market leader in the men's lifestyle segment in terms of reach and circulation. PLAYBOY has a healthy circulation structure with high subscription and EV shares, which are constantly increasing. The magazine is also the only monthly print magazine in this segment and an indispensable journalistic voice for enlightenment, tolerance and self-determination.
"PLAYBOY is cult. And much more besides. For 50 years, PLAYBOY has stood for everything men love. Outstanding nude photography that has been setting standards for decades, lifestyle topics that inspire our readers, widely quoted interviews and award-winning reports about people who talk about their extraordinary adventures: PLAYBOY - first-class entertainment for cultured men." (Florian Boitin, Editor-in-Chief)
PLAYBOY. EVERYTHING MEN LOVE.
PLAYBOY is published by Kouneli Media GmbH.
Contact
Find your point of contactMain target audience
Age
69,0 % 20 - 39 years
Gender
89,0 % Men
Net Income
55,0 % > 3,000 EUR
Education
70,0 % A levels, degree/no degree
Key data
| Frequency of publication | monthly |
| Publication date | Thursday |
| Base price (1/1 4c page) | 32,500 EUR1 |
| Copies sold | 98,3552 |
| Total readership | 811,7253 |
| Editorship | Florian Boitin |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,71 | 88,1 | 174 |
| Women | 0,10 | 11,9 | 24 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,06 | 8,0 | 105 |
| 20 - 29 years | 0,17 | 20,6 | 136 |
| 30 - 39 years | 0,13 | 16,1 | 92 |
| 40 - 49 years | 0,15 | 19,1 | 118 |
| 50 - 59 years | 0,18 | 21,8 | 107 |
| 60 - 69 years | 0,09 | 10,8 | 65 |
| 70 and over | 0,03 | 3,6 | 56 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,04 | 5,0 | 99 |
| Secondary school, no professional training | 0,04 | 4,6 | 92 |
| Secondary school, professional training | 0,17 | 21,2 | 118 |
| Secondary school, no A levels | 0,19 | 23,1 | 75 |
| A levels, no degree | 0,15 | 19,1 | 93 |
| A levels, degree | 0,22 | 27,0 | 130 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,02 | 2,9 | 59 |
| 1,000 up to below 1,250 EUR | 0,01 | 1,6 | 70 |
| 1,250 up to below 1,500 EUR | 0,03 | 4,0 | 122 |
| 1,500 up to below 2,000 EUR | 0,06 | 7,2 | 84 |
| 2,000 up to below 2,500 EUR | 0,10 | 11,9 | 129 |
| 2,500 up to below 3,000 EUR | 0,07 | 8,5 | 78 |
| 3,000 EUR and more | 0,52 | 64,0 | 105 |
Why PLAYBOY Magazine?
Advertising in the print media of PLAYBOY
PLAYBOY offers sophisticated entertainment and supplies its audiences with intriguing topics for conversation. The erotic photography is superb, sophisticated and trailblazing. It serves to stimulate the mind – not just the body. The fashion and lifestyle theming is modern, clear and diverse. The message is that sophistication is the best suit a man can wear. The journalistic content is real, exciting and excellent in the most literal sense of the word. The portraits are intimate and profound. The interviews are oft-quoted.
PLAYBOY tells the stories of people who made their dreams come true, people who are important and people who someday will be, and people who are famous or interesting for what they do. It’s a well-crafted trifecta of sophisticated men’s entertainment: legendary interviews, exciting stories and excellent photography.
Through a broad array of exclusive events, sponsorships and cooperations, PLAYBOY brings its brand straight to the end consumer, where it can be experienced up close and in person.