Brand Playboy

PLAYBOY - How to be a man Launch-VIP-Party

How to be a man stands for luxury, exclusivity and masculinity. We combine all these qualities at the How to be a man launch party. The invited guests can look forward to an exclusive gentlemen's night with our cover star in Munich.

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Gender

	Mill.	%	Index
Men	0,67	89,0	181
Women	0,08	11,0	22

Age

	Mill.	%	Index
14 - 19 years	0,05	6,5	98
20 - 29 years	0,11	14,6	114
30 - 39 years	0,12	15,8	105
40 - 49 years	0,14	19,3	135
50 - 59 years	0,17	22,6	136
60 - 69 years	0,12	16,6	101
70 and over	0,04	4,7	26

Education

	Mill.	%	Index
Comprehensive school	0,02	3,2	76
Secondary school, no professional training	0,06	7,8	110
Secondary school, professional training	0,13	17,5	77
Secondary school, no A levels	0,22	28,9	100
A levels, no degree	0,13	17,6	104
A levels, degree	0,19	25,1	125

Net income

	Mill.	%	Index
Below 1,000 EUR	0,05	6,8	178
1,000 up to below 1,250 EUR	0,01	1,0	38
1,250 up to below 1,500 EUR	0,01	1,6	41
1,500 up to below 2,000 EUR	0,05	6,8	70
2,000 up to below 2,500 EUR	0,04	5,4	58
2,500 up to below 3,000 EUR	0,07	8,9	81
3,000 EUR and more	0,52	69,5	116

ma 2026 Pressemedien I

Why How to be a man Launch-VIP-Party?

Positive image transfer and high credibility through the association with the internationally renowned PLAYBOY media brand.

Cross-media reach and visibility across all PLAYBOY channels as well as through social media of the celebrity guests and guaranteed press coverage.

Can be implemented individually and authentically.

Impressions 2024

Sponsoring the event

As a partner of the event, you will receive exclusive sponsorship at the event. With attention-grabbing marketing in the PLAYBOY media as well as on site, we offer you an unforgettable event with a high reach for your brand.

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