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Brand Superillu

SUPERILLU – media home in the eastern part of Germany

SUPERILLU is a magazine for all of Germany, but with a strong focus on the eastern part of Germany. It is deeply rooted in the lives of the people living there. SUPERILLU has presented topics that are close to the people living in the eastern part of Germany since 1990. Readers find topics to which they can relate, including their questions, their celebrities, and their lives. SUPERILLU covers the needs of its readers in this region like no other magazine on the market.

SUPERillu magazine cover

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Main target audience

Age

55,0 % 30 - 69 years

Gender

65,0 % Women

Net Income

36,0 % > 3,000 EUR

Education

67,0 % Secondary School, A levels, degree, A levels, no degree

ma 2024 I

Key data

Frequency of publication weekly
Publication date Thursday
Base price (1/1 4c page) 29,500 EUR1
Copies sold 149,2442
Total readership 623,8173
Editorship Stefan Kobus
1 Prices valid from 01.01.2024
2 IVW III/24
3 ma 2024 Pressemedien II

Detailed readership profile

Gender
Mill. % Index
Men 0,24 38,9 77
Women 0,38 61,1 124

Age
Mill. % Index
14 - 19 years 0,02 2,6 34
20 - 29 years 0,06 9,4 62
30 - 39 years 0,06 8,9 51
40 - 49 years 0,07 11,5 71
50 - 59 years 0,13 21,1 103
60 - 69 years 0,19 29,7 179
70 and over 0,10 16,8 262

Education
Mill. % Index
Comprehensive school 0,01 2,1 42
Secondary school, no professional training 0,03 4,3 87
Secondary school, professional training 0,10 15,7 88
Secondary school, no A levels 0,33 52,5 170
A levels, no degree 0,06 9,9 49
A levels, degree 0,10 15,4 74

Net income
Mill. % Index
Below 1,000 EUR 0,02 3,2 66
1,000 up to below 1,250 EUR 0,02 2,7 121
1,250 up to below 1,500 EUR 0,02 3,3 103
1,500 up to below 2,000 EUR 0,07 10,9 129
2,000 up to below 2,500 EUR 0,07 11,1 120
2,500 up to below 3,000 EUR 0,10 15,9 146
3,000 EUR and more 0,33 52,8 87
ma 2024 Pressemedien II

Why choose SUPERILLU?

  • SUPERILLU is the most widely read newsstand magazine in the eastern part of Germany
  • SUPERILLU reaches more readers in East Germany than Stern & Der Spiegel together
  • SUPERILLU is a critical component of a media plan for all of Germany

    • Advertising in SUPERILLU

    • The wide range of topics is unique: home region and world, economy and politics, celebrities, stories about people like you and me, extension section offering advice
    • Professional journalism with a tinge of colour from the eastern part of Germany ensures that the content speaks to hearts and minds of readers.
    • SUPERILLU is an effective, trustworthy advertising medium.
    • In conclusion: SUPERILLU is a critical component of a media plan for all of Germany. With it, your plan can be effective throughout German.
    Brand Superillu