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Overview Brands

TV schlau – Television and puzzles

The monthly program guide for the active middle class: TV schlau.

TV schlau is aimed at readers who want to be informed in a compact and competent way about the TV program of the next four weeks. In addition to the daily program overview with the editorial team's daily tips, TV schlau selects the best of the month on the first six pages of each issue - clearly arranged in a 4-week planner.

As an entertainment element, the monthly magazine also offers up to twelve pages of puzzle fun with attractive

tv schlau COVER

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Main target audience

Age

72,0 % >50

Gender

65,0 % Women

Net Income

42,0 % > 3000 EUR

Target group modulation b4p 2023-III

Key data

Frequency of publication monthly
Publication date Wednesday
Base price (1/1 4c page) 9,300 EUR1
Copies sold 113,7062
Editorship Oliver Noelle
1 Prices valid from 01.01.2025
2 IVW IV/24

Good reasons for TV schlau

  • Our readers like to be informed compactly and competently about the TV program of the next four weeks and are pleased about the additional puzzle pages.
  • Reach the active middle class: Our readers are at a high-consumption age and care about their old-age provision and health.
  • Popular title in the food retail sector: TV schlau has shown steady growth in print circulation as well as paid circulation over the past few years. It is a title that is readily purchased and, due to its four-week program period, has a permanent place on our readers' coffee tables for a long time.

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