Electrifying: We celebrate HYUNDAI as a lifestyle brand

11.5 M event contacts

6 M social ad impressions

The goal

Raise awareness for the new hero models Hyundai KONA and Hyundai IONIQ 6
Present Hyundai as a sustainable e-mobility brand
Anchor Hyundai as a lifestyle brand in the high-premium segment

The idea

The Hyundai Cube is going on a city tour – accompanied exclusively by our premium/luxury-premium brands Esquire, InStyle, Grazia, Elle, Harpers Bazaar and Bunte Online for additional buzz. We organize a cross-media event series with inspiring talks between Hyundai testimonials and our brand editors on the topic of e-mobility. Our aim: to create a successful 360-degree campaign with editorial Instagram stories, user activation through a prize draw, sponsored social ads and editorial print coverage.

Buzz through sponsored social posts

Prize draw, awareness, and activation by @esquiregermany @instylegermany @grazia_magazin @bunte_magazin

The brand night

Three exclusive events and three cities: Esquire, InStyle, InStyle Men, and Grazia invite automotive fans and influencers to a get-together.

The follow-up reporting

The Hyundai brand night is celebrated via Insta stories, reels, and articles in the context of party and event coverage.

The success

3.6 M more reach

A successful tour, a wonderful collaboration, a great boost for awareness! In addition to the increased attention for the Cube and the tour through the region-targeted sponsored social posts, we were able to place important topics of the Hyundai world with multipliers and friends of the brands through the brand nights – and generate approx. 3.6 million more in reach compared to the 2022 tour.