The idea
The Hyundai Cube is going on a city tour – accompanied exclusively by our premium/luxury-premium brands Esquire, InStyle, Grazia, Elle, Harpers Bazaar and Bunte Online for additional buzz. We organize a cross-media event series with inspiring talks between Hyundai testimonials and our brand editors on the topic of e-mobility. Our aim: to create a successful 360-degree campaign with editorial Instagram stories, user activation through a prize draw, sponsored social ads and editorial print coverage.
The success
3.6 M more reach
A successful tour, a wonderful collaboration, a great boost for awareness! In addition to the increased attention for the Cube and the tour through the region-targeted sponsored social posts, we were able to place important topics of the Hyundai world with multipliers and friends of the brands through the brand nights – and generate approx. 3.6 million more in reach compared to the 2022 tour.
Let´s talk
Interested?
Petra Grasselli Head of Client Services Automotive, Technology & Leisure, Finance & Services petra.grasselli@bcn.group +49 89 92 50 46 61