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Electrifying: We celebrate HYUNDAI as a lifestyle brand

HYUNDAI

11.5 M event contacts
6 M social ad impressions

The goal

  • Raise awareness for the new hero models Hyundai KONA and Hyundai IONIQ 6
  • Present Hyundai as a sustainable e-mobility brand
  • Anchor Hyundai as a lifestyle brand in the high-premium segment

The idea

The Hyundai Cube is going on a city tour – accompanied exclusively by our premium/luxury-premium brands Esquire, InStyle, Grazia, Elle, Harpers Bazaar and Bunte Online for additional buzz. We organize a cross-media event series with inspiring talks between Hyundai testimonials and our brand editors on the topic of e-mobility. Our aim: to create a successful 360-degree campaign with editorial Instagram stories, user activation through a prize draw, sponsored social ads and editorial print coverage.

The success

3.6 M more reach

A successful tour, a wonderful collaboration, a great boost for awareness! In addition to the increased attention for the Cube and the tour through the region-targeted sponsored social posts, we were able to place important topics of the Hyundai world with multipliers and friends of the brands through the brand nights – and generate approx. 3.6 million more in reach compared to the 2022 tour.

Campaign info

Core brand Solutions Campaign period Production period
Hyundai Brand nights Jun - Sep 2023 8 weeks
  Event reporting in social media    
  Sponsored social posts    
  Content articles in print & social media    
       

Let´s talk

Interested?

Petra Grasselli Head of Client Services Automotive, Technology & Leisure, Finance & Services petra.grasselli@bcn.group +49 89 92 50 46 61