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Pure luxury: Showcasing Range Rover’s elegant side

Range Rover

450 k readers
6 k visits
265 k ad impressions
4 k views

The goal

  • Raise awareness for Range Rover among the target group in the context of luxurious relaxation.
  • Position Range Rover with its Velar and Evoque models as an enabler for luxurious everyday moments.

The idea

  • Building on the success of the “Land Rover Defender” campaign, we present the new Range Rover Velar and Evoque.
  • An editor from Harper's Bazaar will attend the exclusive event in France to produce content.
  • The editorial content will be published across print, digital, and social to ensure native, credible engagement.

The advertorial

Harper's Bazaar provides a stylish, authentic environment to present the brand in a desirable way.

The branded content

In collaboration with Range Rover, Harper's Bazaar develops content articles and editorial posts.

The Instagram ads

@harpersbazaargermany presents the new Range Rover models in Instagram ads.

The Instagram reel

In reels and stories on Instagram, @harpersbazaargermany promotes the elegant vehicles.

The success

Overall, the campaign with Harper's Bazaar performed excellently. Our editor was able to perfectly capture the “Quiet Luxury” spirit at the event in France. This resulted in content that could be used cross-media and addressed the target group optimally via various touchpoints – with a high level of credibility thanks to native integration.

Campaign info

Core brand Solutions Campaign period Production period
Range Rover Print advertorial Nov - Dec 2023 4 weeks
  Branded content articles    
  Instagram ads    
  Instagram reel    

Let´s talk!

Interested?

Petra Grasselli Head of Client Services Automotive, Technology & Leisure, Finance & Services petra.grasselli@bcn.group +49 89 92 50 46 61