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Sophisticated staging
with the vibe of
New York City

Tiffany & Co.

1 media brand
5 cross-media campaign modules
731000 million in reach

The goal

Here, two objectives needed attention: BCN was tasked with further strengthening Tiffany & Co.’s overall brand awareness in the German market, while simultaneously generating concrete desire for the luxury jeweler’s individual products.

The idea

Tiffany & Co. creates its jewelry with great attention to detail. We employed the same meticulous craftsmanship to showcase the brand in one of our top lifestyle and fashion publications: ELLE. For Tiffany & Co., the ELLE team developed a cross-media campaign that placed the brand’s heritage, jewelry expertise, and current collections within a sales-driven, high-quality editorial context to create an emotionally engaging experience.

Heart of the campaign: the insert

A prime example of brand collaboration: The extensive print insert gives ELLE plenty of space to authentically tell the story of love brand Tiffany & Co. – with a New York vibe.

The print special editions

Inspired by the energy of Manhattan: With print special editions, ELLE showcased necklaces, earrings, and other accessories in all their glamour.

Instagram Reel & Video-Ad

Urban Chic trifft Persönlichkeit: @ellegermany inszeniert die ikonischen Schmuckstücke als selbstbewusste Statement-Pieces. Zusätzlich als Ad ausgespielt, weckte das Reel mit 372.691 Impressions Begehrlichkeiten für die Design-Ikonen made in New York City.

The success

Strong journalistic work and effective cross-media placement, targeting the relevant audience: For the project with Tiffany & Co., BCN delivered a cohesive, comprehensive package that unites brand awareness with concrete product desirability. The integrated brand collaboration combined high-quality editorial content with attention-grabbing branding formats and performance-oriented elements. Tiffany & Co. was staged to resonate both emotionally and commercially.

Campaign info

Core brand Media brands Solutions Campaign period Production period
Tiffany & Co. ELLE Print ad April 18 – May 2, 2026 Sept. 12, 2025 – April 17, 2026
    Insert    
    Print special editions    
    Instagram reel    
    Instagram video ad    
         

Let´s talk

Interested?

Sabine Adleff Head of Publisher Management BurdaStyle Luxury sabine.adleff@bcn.group