Our portfolio includes over 300 brands! Of course, that makes it hard to keep track sometimes. But don’t worry, we’ll clear things up. Discover great brands from our portfolio right here.
Today, Editorial Director Anne-Kathrin Heier talks about EDITION F, our online magazine which is all about equal rights and female empowerment.
What is the essence of the EDITION F brand?
“EDITION F is committed to using journalistic content in the magazine, long-term collaborations, and sustainable events to foster equality in business, society, and politics. The diversity of the editorial team and the large and growing community play a key role in this. Topics such as female finance, women’s health, and family policy are addressed on EDITION F’s high-reach social media channels and spark discussions that are solution-oriented, with concrete objectives and strategies – and with participation from renowned experts.”
EDITION F’s FFF DAY will take place on October 12, 2024. What makes FFF DAY such a special platform?
“FFF DAY is geared toward the strong community of EDITION F and the other FUNKE lifestyle portals, whose reach together totals 30 million. This year, on October 12, 2024, the motto of the conference is ‘Bridge the Gap’. For one day, we will come together in Berlin as peers, to talk about what moves us and what carries us forward. The focus is on personal, professional, and social development. We involve our partners in our masterclasses, thematically-appropriate panels, in our event areas, integrated in advance in our FFF Podcast, in branded content, newsletter integrations, social media – and of course in campaigns individually tailored to the respective brand.”
Which EDITION F campaign do you remember particularly fondly because the brand and EDITION F were a perfect fit?
“In October 2023, with L’Oréal Paris – that was a win-win situation. Together with L’Oréal Paris, in the magazine and on all EDITION F social media channels, we talked about harassment in public. With the ‘Stand Up’ initiative and the collaboration with the NGO Right to Be, L’Oréal Paris shows that they want to actively fight harassment in public spaces, and to raise awareness about this issue. EDITION F, as a platform for feminist issues and empowerment, ideally complements this mission by using our reach to promote the 5D method – a helpful rule to help people experiencing harassment – and training for witnesses of harassment. Together, we amplified the message and reached a wider audience to bring about real change. This partnership not only raised (and continues to raise) awareness, but also encouraged concrete action against a widespread social problem.”
