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TVSpielfilm.de is a leading German brand in the realm of TV and streaming. Every day, it helps users navigate the increasingly confusing world of moving images: with a constantly updated TV program, comprehensive media-library content, personalized recommendations, and editorial articles about shows, films, and stars. This way, the brand ensures that an evening of television becomes a genuine entertainment experience.
In BCN’s brief questionnaire, Thomas-Frederik Mannke, Director of Product Management at BurdaForward, shares exciting insights into the DNA of TVSpielfilm.de. He speaks to what defines the brand at its core, which target groups interact with it particularly strongly, what role the brand plays for advertisers, and what USP sets it apart from other offerings. Learn why TVSpielfilm.de will remain a relevant platform for users and advertisers in 2026.
What is the brand’s essence?
“The best source of information for your good time in front of the screen. We seek to provide guidance in the ever-growing TV and streaming ‘jungle’. In addition to the current TV program (EPG) and a streaming guide, TVSpielfilm.de offers plenty of editorial content exploring shows, movies, cinema, and streaming. We also present exciting background information and news from the world of television and celebrities.”
In which target group is TVSpielfilm.de strong?
“Every month, more than 10 million people turn to us for guidance. Thus, the first touchpoint takes place with us, before users’ interest in TV or streaming is sparked. Our main target group is between 20 and 59 years old – that accounts for almost 80 percent of our reach. It may come as a surprise, but the majority of our users are women. Unlike many other brands, we know where our users will spend their evenings: almost always on the couch, enjoying a nice time. They come to us beforehand to get their bearings and find inspiration for what exactly to watch. Whether it’s TV – via our up-to-date and clear TV program – or streaming, to get the best insider tips on shows and movies.”
What’s the USP of TVSpielfilm.de?
“We deliver the most current TV program with all relevant media-library content. Combined with extensive streaming information, this is the largest such offering in Germany (see “best for planning”).
TVSpielfilm.de’s clear USP is the comprehensive program preview, which provides details not only on films and shows, but also on sports, documentaries, and cultural events. TVSpielfilm.de also offers personalized recommendations for TV and streaming content, allowing users to create their own personal channel list. We combine TV and streaming under one brand umbrella!”
