SPORTS ILLUSTRATED Germany - Because sport is more!
SPORTS ILLUSTRATED is the icon of US-American sports journalism. Since 1954, the brand has been known for its timely, in-depth and high-quality sports journalism. SPORTS ILLUSTRATED GERMANY carries on the spirit and legacy of the U.S. edition, inspiring readers with an exciting mix of the most popular U.S. sports, such as American football and basketball, combined with the most popular German sports, such as soccer, Formula 1, athletics, and tennis. SPORTS ILLUSTRATED is more than just a classic sports magazine: it is THE sports bible - with exclusive insights from writers and journalists who have direct access to the world's biggest sports stars, and it also combines lifestyle, service and fitness topics. This makes SPORTS ILLUSTRATED the only comprehensive sports magazine in Germany with a unique combination of sports, culture, entertainment and lifestyle.
SPORTS ILLUSTRATED is published by Kouneli Sports GmbH.
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Main target audience
The target group of SPORTS ILLUSTRATED is predominantly educated and professionally successful men with an above-average net household income. They have a strong interest in sports reporting on all channels, from print to digital to live events. They are open & curious, real sports & lifestyle fans, quality-conscious & brand-affine and, in addition to professional sports, are interested in the topics of cars & technology, health & fitness as well as fashion & care.
