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More than a breakfast: Oatmeal becomes an all-day companion


6 moths runtime
11 Mil. contacts
60 k recipe books sold

The goal

  • Present oatmeal as an everyday companion – from breakfast to dinner
  • Anchor Kölln oatmeal in the target group's relevant set around the clock

The idea

We create high-quality content around simple and easy-to-fix recipes for any time of the day – perfectly produced by the food experts at Burda Food Agency. In a strong campaign that focuses on healthy taste, we bring the Kölln motto "From oats, from the heart" to life. With a holistic full-service package, we are showcasing the Kölln brand for six months across all channels. 

The success

This idea did not only make breakfast a little better: The campaign ran throughout the second half of 2019 and delivered impressive reach right from the start. More than 3 million readers via print ads, 4.5 million impressions via online displays, 2.7 million impressions via branded hubs as well as 600,000 contacts via social media ensured a total reach of over 11 million contacts. But more importantly, the recipes were enthusiastically received by the target group. This was demonstrated by the positive reactions online and not least the "Meine Familie & ich" book with oatmeal recipes – which sold almost 60,000 copies.

Campaign info

Core brand Solutions Campaign period Production period
Kölln Recipe book Jun - Dec 2019 8 weeks
  Editorial branded hub    
  Online specials    

Let´s talk!


Linda Ibscher Head of Client Services Food & Beverage + Home & Living +49 89 92 50 46 68