Our portfolio includes over 300 brands! Of course, that makes it hard to keep track sometimes. But don’t worry – we’ll help you navigate. Discover great brands from our portfolio right here on this page, which we’ll update regularly.
GRAZIA is a German premium magazine that combines fashion, beauty and lifestyle with passion. Every two weeks, readers are served the latest trends and exciting insights. But that’s not all: With innovative special issues – and new special editions, such as GRAZIA Accessories – we are expanding our target group in the ultra-premium segment.
What makes GRAZIA so unique? In BCN’s brief questionnaire, editor-in-chief Tim Affeld reveals what sets the brand apart, which audience the magazine appeals to, and what highlights advertisers can anticipate.
What is your brand essence?
GRAZIA is a high-quality international magazine for fashion, beauty, and lifestyle that is published every two weeks. It combines the value and exclusivity of a monthly premium title with the dynamics of a current lifestyle magazine. As the only fortnightly premium magazine in Germany, GRAZIA delivers comprehensive insights into global fashion trends as well as current affairs. The brand presents itself as multifaceted across all channels – in print, on the website, in social media, and at events – and is continuously evolving to meet the demands of our readers and the expectations of our strong partners. Our editorial team ensures that GRAZIA always has its finger on the pulse and meets the wishes of our discerning target group and advertising customers.
Which target group does GRAZIA appeal to?
GRAZIA’s target group consists of strong, self-confident women around age 40 who are interested in fashion and who greatly value current trends and curated content in the areas of fashion, beauty, and lifestyle. This consumer-savvy readership is looking for a magazine that not only reports on trends, but also sets trends itself. Our new special edition GRAZIA Accessories adds focus on a key area, thus addressing an extended high-potential target group. GRAZIA knows how to recognize and meet the needs of these discerning women by offering them inspiring and up-to-date content.
What is the next highlight for advertisers?
GRAZIA is continuously evolving to meet the changing needs of our readers. With our revamped special issues, and a new special edition devoted to accessories, we offer inspiring content while simultaneously creating attractive platforms for our advertising customers. GRAZIA thus remains the ideal partner for all who want to reach the fashion-conscious and trend-savvy target group – in an ultra-premium environment.
