BCN | Best Case | Kia Arts meets Electrification - Das crossmediale Vermarktungs-Network

4 media brands

676355 in gross reach

6,1 % brand lift

The task

Increase awareness of the Kia EV9 model and brand, showcasing its core values of “technology” and “design” in an electrifying way.

The idea

Sustainable mobility meets abstract art: We enlist artist Pippo Kudi to stage the themes of “inspiration,” “design,” and “innovation” in an eye-catching cross-media campaign. Based on a video shoot with the artist, we develop electrifying storytelling for a branded magazine. Display ads and performance ads extend the campaign reach of “art meets electrification”.

The content production

Video shoot with Pippo Kudi

We took a road trip into nature, working with our testimonial Pippo Kudi to create individual video content for cross-media 360° staging.

The branded magazine

103,326 views

With its tech- and culture-savvy readership, efahrer.com is the ideal campaign companion. We create a branded magazine for the online publication – with strong view rates and impressive brand awareness figures.

The performance ads

The click-through rate for our performance ads remained above average throughout the campaign period – with 8,693 clicks, we surpassed the guaranteed figure.

The half-page ads (HPA)

In the digital media of FOCUS, BUNTE, and InStyle, our HPAs exceeded the guaranteed impressions during the booked period.

The result

Our 360° approach paid off. From content collaboration between our editorial network and artist Pippo Kudi, to storytelling on our platforms, to cross-media advertising to raise awareness, BCN provided the ideal staging from a single source.

In most cases, we were able to significantly exceed the guaranteed views, click-outs, and reach – enabling KIA to achieve a brand lift of +6.1%.