The idea
We showcase the USPs of Lavera’s new skincare line “Barrier Balance”, using the umbrella of the Lavera Skin Education Academy, created by BCN, which provides comprehensive knowledge on skincare and beauty. To ensure strong recognition of the Academy, we use cross-campaign logo branding at all touchpoints.
We segment the target group according to age: under 30 and over 30. We reach younger people, who need sound information and education about skin care and products, with our brands GRAZIA and INSTYLE. We address them with native explanatory digital content and social media. We target the older segment, which is already brand-savvy, with a combination of print and digital media focusing on awareness, branding, and brand event experiences – via our brands FREUNDIN and myself.
Cooperation with “Zukunftspakt Apotheke”
We use the channels of Zukunftspakt Apotheke, an alliance committed to the success of local pharmacies in Germany. We integrate our campaign into their INSIDE folder, create a patient brochure, a newsletter, and a social media post. Thus, we reach our target group precisely.
The success
360-degree health expertise pays off: With our journalistic quality, trustworthy environments, and professional health agencies, we were able to promote Daiichi-Sankyo’s many years of experience, using our complete range of services for marketing activities and individual health content. Our “Lower Your Cholesterol” campaign not only informed the target group, but also appealed to their emotions – a successful staging with consistently healthy results.
Let´s talk
Interested?
Anna Simon Senior Media Manager Account Management anna.simon@bcn.group +49 151 724 477 80
Carsten Paul Senior Client Service Manager Health carsten.paul@bcn.group +49 151 526 382 61