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How do I screenshot on a Mac? How do I schedule email delivery in Outlook? And how do I post a reel on Instagram? For decades, CHIP.de – Germany's largest technology and consumer portal – has delivered practical tips, product tests, and purchasing advice to support millions of people in their everyday lives.
In this interview, we go behind the scenes of the brand: What is the USP of CHIP.de? Which target groups are reached? And why does the platform also appeal to brands from non-tech industries? Manuel Schreiber (editor-in-chief of CHIP.de) reveals the answers in BCN's brief questionnaire.
What is the brand’s essence?
“As one of Germany’s largest consumer portals, CHIP.de stands for independent product tests, expert purchasing advice, and secure downloads. With helpful practical tips and inspiring life hacks, CHIP.de offers users helpful solutions for their everyday lives. The CHIP test center alone tests and evaluates over 1,000 products a year.”
In which target group is CHIP.de strong?
“CHIP.de is read almost equally by men (54%) and women (46%) – a total of approximately 23 million unique users. The consumer portal covers a wide range of topics: from software and hardware, to household and gardening, to e-mobility. As a result, CHIP.de reaches people of all ages.”
For which brands is CHIP.de suitable?
“CHIP.de suits all brands whose products or services are featured on the portal. In addition to its enormous reach, the CHIP.de brand benefits from a very high level of user trust. This makes the platform relevant also for advertisers from off-topic areas, such as food & beverage.”
