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It’s been a timeless classic for 80 years. Every week, HÖRZU offers readers recommendations for TV, streaming, and media libraries – always in tune with developments in media and society. The magazine sees itself as a TV guide, but also as an opinionated medium with high-quality editorial content ranging from background reports and relevant tips to entertainment. HÖRZU has established itself as a strong brand with genuine brand trust across generations.
In BCN’s brief questionnaire, Christian Hellmann, editor-in-chief of FUNKE’s TV guides, sums up what makes HÖRZU such an exciting medium – for users and advertisers alike. What does the brand stand for? Which target groups interact particularly strongly with it? Here are the answers!
What is the brand essence of HÖRZU?
“HÖRZU covers the entire world of television and provides the perfect overview of TV, streaming, and media libraries every week. But HÖRZU is more than just a smart TV guide. HÖRZU always offers strong opinions and relevant content, as well as high-quality entertainment: exclusive interviews with key figures in film, entertainment, and the news. Background reports on major TV formats provide special insights into the media world. Opulent photo galleries show fascinating natural phenomena or take you to the world’s most beautiful places. Helpful advice topics on health, technology, and leisure complete the picture.”
In which audiences is HÖRZU strong?
“As Germany’s first TV guide, HÖRZU is definitely a love brand, reaching approximately 3 million readers each week. Our readers are mature, well-educated, and experienced. They are financially better off than average, are oriented across generations, and have diverse interests. HÖRZU readers are open to new things, contemporary media consumption, and technological progress.”
For which brands is HÖRZU especially relevant?
“Feeling good and enjoying life, staying healthy and energetic for as long as possible, but also staying mentally fit and up-to-date with the media, understanding and keeping up with new developments in technology, the environment, and society – these are the goals our readers pursue and for which HÖRZU regularly offers editorial content. That’s why brands from the health, mobility, leisure, and consumer sectors are in good hands here. But TV and streaming providers will also find the ideal audience: a target group with strong financial resources and high consumption levels.”
